Paradise Spas -- New Client for Perini & Associates

Dec. 21, 2010 - PRLog -- Paradise Spas, located in Colorado Springs, Colorado has selected Perini & Associates for public relations services.

"The decision by Paradise Spas owner, Jeff Williams, to let us assist with his branding and marketing needs was a real plus for us," said Michael Perini, founder of Perini & Associates. Visit http://www.periniassociates.com for details.

"Williams is a veteran business owner and understands the value of adding a marketing consultant, especially now in this fragmented business market ,where customers have lots of options for purchasing and pricing," Perini said.

The hot tub industry has been impacted by the current economy as nearly every other lifestyle industry but the positive benefits of hydrotherapgy still exist, according to industry leaders.  

Medical studies indicate that hot tub therapy may be helpful in treating heart disease, arthritis, diabetes, lower back pain, and sleep disorders, according to the International Hot Tub Association.  Visit http://hottubindustry.org/consumer-info.php.

In addition, landscape professionals, earlier this year, noted an outdoor-room trend that is growing rapidly; in some cases, the amount of a practice devoted to backyard makeovers is doubling each year with an increase in hot tub additions.

See:  http://aquamagazine.com/articles/article.aspx?articleid=1...

"Our approach will to be to build on these growing trends as we take Paradise Spas to a new level," Perini said.  “Our services will initially begin with a strategy assessment for online marketing and inside store signage," Perini said.  "This is a successful business.  We are really into fine-tuning and building on their past performance," he said.

Paradise Spas has the pricing and the products to meet customer demands even in these difficult economic times.  "The key is to tell the Paradise Spa story; to attract new hot tub customers and keep past customers returning as fans of the business."

The moving of Paradise Spas to a new location that allows for an additional service area will be a key marketing point in Perini's view.  "Customers will find the placement of new and used hot tubs with eye-catching information ideal for choosing their specific product," Perini said.  Ample parking is also a plus, he said.

Paradise Spas sells products that meet safety and energy standards. The company has a great selection of manufacturers to include Phoenix Spas, Hydro Spa and  Garden Leisure Spa series.  

Spa and chemical service is also available with work and product guarantees.   "I have personally watched Jeff and his team at work," Perini said.  "No job is too small.  They take the mystery out of repair work and really work hard to meet the customer's needs in a timely manner."

Paradise Spas is located at 3915 Van Teylingen, Colorado Springs.  Phone is 719.633.3498. For more information visit http://www.paradisespasco.com

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About Perini & Associates: We provide world class public relations counsel based on years of experience, satisfied clients and innovative approaches that produce results. We know it's a tough time but now more than ever you need to manage conversations. Let's reach new levels!

For more information visit http://www.periniassociates.com/practices.html