PR Advisor to the Stars Releases Tell All

Special Guests Inc., has released a new guide entitled: How to Become a ‘Special Guest’ on TV & Radio Talk Shows and Turn it into A Personal Gold Mine. They claim it’s “Timely and definitely something needed by the (PR) industry”.
Dec. 14, 2010 - PRLog -- Wendell, North Carolina – (BUSINESS WIRE) – Jerry McGlothlin president of Special Guests Inc., (HTTP:// announced the release of a new public relations guide entitled: How to Become a ‘Special Guest’ on Television & Radio Talk Shows and Turn it into A Personal Gold Mine.  

McGlothlin says it’s “Timely and definitely something needed by the (PR) industry”.
When describing the guide he states “In essence this publication is a one of a kind tell all that carefully lays out and details the formula one must follow in order to successfully acquire an enormous PR boost that can only come from being a guest on a high profile, and highly rated television or radio network talk show.”

He should know. Since his public relations firm Special Guests, which specializes in placing clients as guests on popular radio and television talk shows began in 1984, McGlothlin has represented and booked a virtual who’s who of well known newsmakers, politicians and celebrities.

Everyone from George Foreman, Deborah Norville, The Duchess of York – Sarah Ferguson, Johnny Carson side kick the late Ed McMahon, as well as former president George W. Bush. CEO’s from fortune 500 corporations have also made splashes on network shows like Oprah, The Today Show, Jay Leno, Conan O'Brien and Rush Limbaugh among others, thanks to McGlothlin.      

When asked if he was worried about some of his highly touted booking techniques and secrets he uses to get his clients scheduled as guests on the big network shows were in danger of being revealed with the release of the guide, he replied “Absolutely not. At the end of the day it all boils down to helping my clients prepare themselves for a priceless opportunity, and that’s what this guide does.”

He continued: “I thought after successfully booking more people than any other single agency in the United States on radio and television talk shows over the course of the past 24-years, that now was the right time to share my knowledge on what works, and what doesn’t.”

For a limited time” How to Become a ‘Special Guest’ on Television & Radio Talk Shows and Turn it into A Personal Gold Mine” is being offered as a free thank you gift to clients and interested parties, and is available on the company’s website.  

About Special Guests Inc.

Special Guests, Inc. is a specialty public relations firm headquartered just outside Raleigh in Wendell, NC. Founded in 1986 by Jerry McGlothlin, the company specializes in obtaining publicity for clients on radio and television talk shows.

Special Guests is considered by industry insiders as the top Talk Show PR firm in the United States. Over the course of the past 24 years they have established numerous high quality relationships with radio and television talk show hosts and producers.

Their expertise is in placing guests on thousands of talk shows all across America, on independent stations as well as the Fox News Channel, CNN, NBC and on cable networks.

In recognition of their contribution to the publicity industry, the firm was recently nominated for three prestigious awards - Publicist of the Year - Book Publicist of the Year and New Publicist of the Year.

The firm's motto is – “If you have a product, service or message you want to talk about on the air, our winning formula for becoming a Special Guest is as simple as 1-2-3.”

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Sell Copy is headed by marketing strategist and direct response copywriter Richard Hughes.

The company specializes in assisting marketers generate publicity, as well as increase response rates, sales leads and profits on and off the Internet.

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