An overview of search engine optimisation

Dec. 12, 2010 - PRLog -- We optimize the HTML of your pages to increase their relevance in search engines and improve their positioning in the results.

Optimization for search engines is to improve certain aspects of internal and external website in order to increase the traffic that this website receives from search engines.

Each search engine has a specific ranking algorithm to present results. This algorithm takes into account a number of criteria of relevance which must be considered when creating a website.

For example, it is useful to put keywords in title (top of the page and in a font with a large size).

When creating a site, so that taking into account your pages and keywords that define them is optimal, we proceed with optimization of HTML, the structure of your links, and development of evaluation parameters of the motors.
Basic optimization

Preparation of the names of pages and directories so relevant to the keywords of the site. When designing your site choosing names for the pages is important. The term used to identify the page when it was created to represent the topic of this page to facilitate navigation and enhance its position in search engines.
Optimizing Text

The text of a page is essential for robots that do the link between this text and page. Our strategy is to include in your text, the main keywords. This is favorable for increasing the relevance of pages and hence their positioning. We must remember that what is useful for users, is also the search engine.
Optimizing header

The headers allow search engines and readers to more easily determine the contents of the text body. The main title of the page should emphasize its importance for the robot of a search engine. Often this title includes the keyword that defines the main theme of the page. The subtitles contain as much as possible sub-keywords, related to the main keyword. ( http://www.dedatum.com/)
Image Optimization

Each image must contain a text alternative that will allow the user to see what is the image if it does not appear. (This is also the text to be read by default by search engines.)(http://www.dedatum.com/)

# # #

DEDATUM is a web development, software development and software consulting company based in Delhi, India.