Mirinda continues to innovate, launches new Pomegranate flavor

Mirinda, the leading flavor soft drink brand from PepsiCo International, strengthens its market leadership by launching a new Pomegranate flavor
By: Raee Public Relations
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Dec. 12, 2010 - PRLog -- Jeddah, 12December 2010: Mirinda is one of the fastest growing leading brands of the PepsiCo family and has had a strong leadership in the GCC due to product innovations, strong distribution and consumer engagements. Mirinda has recently introduced 'Mirinda Tangerine’, which has been positively received by the consumers, and has been followed by the launch of Mirinda Pomegranate this month.

Explaining the objective, Mr. Ahmed Zakaria, Marketing Manager, PepsiCo International, said: “Mirinda has been with our consumers in the GCC for over 40 years now, and during this period, many flavors were introduced. Over the years, Citrus, Apple and Strawberry flavors were added in addition to the favorite of all times Orange flavor, all under the “Loosen UP” consumer proposition. The successful launch of Tangerine flavor a few months ago and now, introducing the Pomegranate flavor are part of our continues efforts in satisfying consumer demand for more fun fruity flavored Mirinda alternatives”.

Mirinda Pomegranate carefully formulated with a fruity taste and a zing of original pomegranate flavor to nourish its consumers thirst. Mirinda has been one of the most successful best tasting fruit-flavored soft drinks in the region with a leading market share in its segment. PepsiCo's marketplace experience, technical expertise and innovative capabilities reflect the brand's leadership and its continuous efforts to drive growth.

Mirinda Pomegranate is now available across all trade channels in the GCC countries.

For media information:

Yousef Enayat
Media Relations Manager
Raee Public Relations     
Phone : 02 661 7565
Fax :     02 661 7566   
Cell:      0 555477511
Email : Y.Enayat@raeepr.com
Web :   www.raeepr.com

About PepsiCo International:
PepsiCo International is one of the world's premier consumer products companies focused on convenience foods and beverages. With a presence in the GCC dating back more than 50 years, PepsiCo today operates through a network of ten local bottlers, producing and marketing products which include Pepsi Cola, Mirinda, 7UP, Mountain Dew, Tropicana, Aquafina and Bario.
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