Two Years After Her Death, Bettie Page’s Legacy Continues to Thrive
The 'Queen of Pinups' Brand Continues to Grow Postmortem
By: Cara Reiter, Public Relations Director
Known for her raven black hair, trademark bangs, racy red lips and curvaceous figure, Bettie Page became an instant success during her modeling heyday in the 1950′s. Her sensual photos attracted national attention. These included a centerfold in Playboy’s January 1955 issue as well as several bikini-clad photos and controversial sadomasochistic poses.
Mark A. Roesler, Chairman and Chief Executive of CMG, said:, “Now, more than ever, Bettie Page’s pinup style influences popular culture in fashion, music, entertainment and beyond. She is one of the most iconic personalities of the past that is still relevant to new generations of young people.”
Some of CMG’s recent Bettie Page licensing deals include numerous apparel deals in Asia, stylish heels with Ellie Shoes, swimwear with Coral and Jade Apparel and much more. Recently, Bettie Page was the inspiration for the Christian Dior spring 2011 collection designed by John Galliano and was the subject of an Amsterdam Film Festival movie, Bettie Page Reveals All. There have also been numerous celebrities channeling the All-American bombshell’s style like Katy Perry, Beyoncé and new Bettie Page spokesmodel, Playboy playmate Claire Sinclair.
In honor of this legend’s life CMG gave the official website BettiePage.com a new look. The website’s features include recent Bettie Page news, shopping and several photos. It has a clean, streamlined look that is both playful and fashion forward.
There is no doubt this All-American bombshell transcends the influence of time, trend and tradition. Her unabashed sensuality will continue to capture audiences for generations to come. She is and will always be, the “Queen of Pinups.”
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CMG is recognized as the predominant firm in the protection and marketing of the greatest entertainment, music and sports personalities of the 20th Century. Included among these are the estates of James Dean, Chris Farley and Bettie Page, as well as celebrities such as Pamela Anderson, Bill Elliott and Elvira. For more information, please visit www.CMGWorldwide.com.