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Clifbar is Winning in 21st Century Business
Leadership expert, Will Marre, spotlights Clifbar for their approach to corporate sustainability that includes “sustaining our planet, sustaining our community, sustaining our people, sustaining our business, and sustaining our brands.”
According to Marre, giving and winning go together. “The companies on the list are making industry leading profits and growing at a healthy clip,” he contends. “When giving becomes an essential part of your culture, employees are inspired to create more value and consumers choose you.”
Marre’s list of Giving is Winning companies comes from research he is conducting with Clemson University and the University of California San Diego called 21 Companies for the 21st Century (http://www.willmarre.com/
Clifbar, contends Marre, is a great example of how giving at the core of business can lead to success. While Clifbar is passionately dedicated to making the best energy bar on the market with organic ingredients (since 2003 they’ve purchased nearly 100 million pounds of organic food), free of transfats, hydrogenated oils, and high fructose corn syrup, they seem to be just as dedicated to their values. Their five aspirations are sustaining our planet, sustaining our community, sustaining our people, sustaining our business, and sustaining our brands. This strategy has also led Clifbar to experience phenomenal growth with revenue in 2009 exceeding $235 million.
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About Will Marre:
Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmarre.com.