Ugg Boots on : sales up again even after all these years

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Dec. 10, 2010 - PRLog -- Owners of the much-coveted Ugg brand Decker’s Outdoor have recently announced that sales have caused the share price to rise by almost 7% in the last quarter and sales of Ugg boots in particular have jumped by 20% which is very encouraging and is indicative of the time of year when Uggs become very hot property in the run up to the Christmas holidays.

Christmas has always been one of the busiest times of year for retailers and Ugg boots have been the top selling footwear for the past few years on the trot – despite being around for a long while, shoppers can never get enough of these chunky, sexy fur-lined boots that keep feet and legs warm and happy and with the frequent changes in styles and ranges that are regularly released, there’s no reason for customers to ever tire of Uggs! The latest offerings from Uggs are their hot Kensington biker boots with attiutude and sex-appeal but with a great sole on them to allow them to be worn anywhere. Then there’s the softer Kenly with its zip running the length of the tall boot which is most popular this year in smokey grey. The Retro Cargo is an equally cheeky boot in leather (chesatnut or espresso) and has detailing on the outside with a ruched strap over a pocket which looks the business. Sales revenue is only going in one direction for Decker’s and that’s up!

Decker’s Outdoor have been very busy in the past months putting their plans into action to expand the Ugg brand name and they have recently opened a new Ugg store in America selling all kinds of Ugg branded clothes and homeware as well as the much-loved range of Uggs that people adore so much. The Chief Executive Officer for Decker’s has commented that the quarters growth is a reflection of the company’s success in expanding the Ugg brand into a number of different styles including the latest range of sneakers such as the Cayha with its ultra cool suede finish and the deluxe sheepskin tongue. This sneaker is a cut above the rest and bang on trend for what’s hot at the moment.

So Decker’s are expanding the brand and moving on from simply being known for their boots – but what a great legacy,  UGG boots that are popular with all ages and all types of people around the world. The craze may originate from Australia but the love for the original Ugly boot has reached across many countries from America to the UK to China where stock is selling out faster than it can be replenished in some parts and the craze is still going. So we don’t expect Ugg boots to be disappearing any time soon from our shelves since they are a massive revenue earner for Decker’s and they are the reason that Ugg is expanding in the first place.

So what else can we expect to see from Ugg in the future now that they are growing the business into new unchartered waters? They’re doing a fantastic range of clothing which has been very well received at store opening events in America. The sheepskin coats in particular are causing something of a stir because of their sheer style and retro chic and the furry gilets are a sight to behold and very up-to-the-minute fashion-fabulous. The gorgeous leather handbags are also something to shout about too, there’s a beautiful soft brown leather tote with pockets which has already sold out in some stores.

It seems then that Decker’s have made a very shrewd decision and have rolled out their expansion at just the right time and with customers clearly loving all things Ugg, they’re set for a successful future which includes everything from the earliest classic sheepskin footwear to the newest sheepskin rugs!

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Happy Holidays from the official UGG® Australia boots site – Shop this season's favorites and enjoy Free shipping & No Sales Tax!
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