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The company(Uggshows) is fighting a lawsuit brought by UGG Australia, a company owned by the US's Deckers Outdoor Corp.
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And in a statement titled "Emu Australia Genuinely Australian Beware of Aussie Posers" , Emu says ugg is a generic word to describe a pull up sheepskin boot.
"EMU Australia was amused by the recent press release from Deckers Outdoor Corporation,"
"EMU Australia found great irony that Deckers, an American company which earns its profit from its UGG Australia brand, is crying foul about the issue of misleading consumers and creating significant brand confusion," EMU Australia's statement continued.
Emu's chief operating officer Dave Porter said: "The fact that UGG Australia has filed a law suit against a company for misleading consumers makes us laugh down here in Australia. The truth is, 'ugg' is a generic word in Australia and there are over 70 registered trademarks in Australia and New Zealand that include the word 'ugg'."
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