Campbell’s Spotlighted as a Top Strategically Giving Company By Leadership Expert Will Marre

Will Marre applauds Campbell’s on their Giving is Winning business strategies. Through their community works and their efforts toward healthier products Campbell’s is aligning their business with their values.
Dec. 9, 2010 - PRLog -- Campbell’s new motto of nourishing customers, employees, and the world isn’t going unnoticed.  Will Marre, CEO of Realeadership Alliance and renowned leadership speaker is shining a light on Campbell’s this week for their ongoing dedication to social responsibility and sustainability.

Campbell’s spotlight is part of an ongoing blog series Marre is launching called Giving is Winning.  Marre hopes that by bringing attention to companies who are including giving in their core business strategy he can inspire other companies to follow these examples and inspire consumers to support companies who have the common good at heart.  

The blog is in conjunction with his extensive research entitled 21 Companies for the 21st Century with Clemson University and the University of California San Diego on what successful companies are doing in today’s challenging environment that average companies are not (see

Some of Campbell’s achievements include Campbell’s Labels for Education that has awarded more than $110 million in equipment and supplies to thousands of schools across the U.S. and Canada and the more than 982.7 million pounds of food Campbell’s has collected since 1993 for local food banks.  

Where Campbell’s is especially winning from their social responsibility, contends Marre, is through their healthier products. In the U.S. they have 100 products with a healthy level of sodium; more than 200 that are low in fat and saturated fat; more than 150 products that have 100 calories or less per serving; and more than 85 products certified by the American Heart Association.  

Marre states, “Campbell’s quest to connect the inner values of their employees from nutritionists to brand managers is creating new value and new revenue.  It’s not only commendable, it’s also smart business.”    

For more information on Marre’s Giving is Winning blog, visit  You can also download a free series based on his research findings, “Apple to Zappos: What Today’s Successful Leaders Are Doing That the Rest of Us Aren’t,” at

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About Will Marre:

Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit
Source:Realeadership Alliance
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