Nike Golf – Attacking the golf market!

Dec. 9, 2010 - PRLog -- One of the world’s largest brands, Nike Golf, continues to make its mark on the golf world after only entering it just over 10 years ago.
With “The Oven”, Nike Golf’s state of the art research and development facility, at their disposal, Nike Golf has been able to take big steps forward in terms of club and ball innovation. Nike Golf was one of the first manufacturers to offer adjustable club head technology and they pioneered the polymetal groove technology within putter innovation. This is all thanks this incredible test facility. The amount of testing that goes into new clubs is amazing, with engineers testing a clubs sweetspot, centre of gravity and moment of inertia. There is even a sound testing where clubs can be tuned. With committed research employees, the Nike Golf brand will continue to build some of the best golfing products on the market.
With an ever-expanding golf clothing collection and ground breaking golf equipment, Nike Golf has proven that it is keen to attack the golf market.  Jason Wade, Nike Golf’s Apparel Director commented on the range: “We are the number one brand worldwide in golf apparel and our technical innovations will continue to keep us at the forefront of golfer’s minds when they are making buying decisions”.
Innovation is key and Nike Golf continues to impress with its design and technology. Due to go on the sale in January, the Nike Lunar Control Shoe has had an exciting debut season, having been developed to offer golfers a shoe that provides stability and comfort in a lightweight package. At present, five Nike Golf athletes have debuted the new golf shoe including Paul Casey, Antony Kim and Francesco Molinari. So why has the golf shoe caused a stir? Having been developed in a Nike Sports Research Laboratory , the shoe uses Lunarlon foam that is extremely lightweight and highly responsive to provide optimal support and allow complete focus on the fairway.
And just when you think you have it all for the golf course, Nike Golf bring out yet another golf collection! With the Border Collection, Nike FIT Dry, Nike FIT Therma and Nike FIT Storm to name just a few, there is something for every golfer in every weather condition. Each collection is packed with technology designed to fight the elements and keep golfer’s performing at their best.
Golf club geeks can be rest assured that when they purchase a set of Nike golf clubs, they will be using the exact same products being played by Nike athletes; an exciting thought. So, although only a relative newcomer to the golf course, Nike Golf has certainly made its mark and is here to stay.

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