Trueventus - CFO Senate to be held in Crowne Plaza Hotel, Kuala Lumpur, Malaysia

Dec. 8, 2010 - PRLog -- Kuala Lumpur, Malaysia: The recent subprime mortgage crisis has put the U.S. economy into the worst recession ever since the Great Depression 1930, and this led to a plunge in the economic worldwide. Though the Asian region was less affected, this meltdown served as a lesson to all CFOs to place highest priority on corporate governance best practices and reformation. CFO now is expected to be business partner and value creator of the organisation, and those who refuse to catch up will be left out. Aspiring CFOs also aim to step up to the CEO’s position. Do they, however, have what it takes to reach to the top?

“CFO’s roles have become more and more challenging over time, with their functions evolving from account managing in the organisation to business generating. The immediate challenge is how do CFOs manage their increasingly demanding roles?” said Julian Starr, CFO of Asia and International HQ, Paypal, Singapore

CFO Senate is an international rendezvous for CFOs to meet and discuss vital topics concerning CFOs, such as corporate governance, CFO’s transition to CEO, and balancing the CFO’s multiple roles. This is a conference that will shape and shake the CFOs platform.

Among the distinguished presenters in the stellar line-up would be Naveen Agarwal CFO of Asia Pacific & India from Bank of America Merrill Lynch; Robin Ong CFO from UBS AG; Jayasheel Bhansali Regional CFO at Consumer Banking from Standard Chartered; Wayne Spittle CEO of Asia Pacific from Philips; Ravi Prakash CFO of Coca-cola Bottlers from Malaysia & Singapore, among others.

Attendees will get the chance to discuss a host of topics which includes the true account of CEO who has risen from CFO, the changing role of finance in companies of new era, analysing on the next economic trends and movements in Asia, being the value creating CFO by being the effective opportunist and 12 other special-focused topics.

Please visit http://www.trueventusnews.com/2010/11/banking-finance-cor...

About Trueventus
Trueventus is one of the fastest growing business information organizations in Asia, with affiliated partners across the globe. We are transforming, from a local organization into a global professional provider serving all industries across the globe, with the vision to be the first point of reference for all decision makers who are seeking conferences, training and business development opportunities.

We have a combined experience of over 30 years in the meeting, incentives, conference and exhibition industry. This gives us the competitive advantage to help our customers sharpen their skills, expand their horizons and build lifelong business and personal networks.

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