Category Management Asia 2011

Dec. 8, 2010 - PRLog -- The rise of Category Management and Shopper Marketing is inevitable due to the constant changing habits and patterns of shoppers and consumers. To accurately predict the consumers’ buying pattern is of absolute paramount in this day and age, as competitive advantage and market share can only be gained by being a category leader, especially in the burgeoning Asian market.

"The Asian market is still in its infancy when it comes to Category Management. Most companies in India, for example, do not fully practice Category Management to the fullest, and are missing out on the possibilities it can create," said Vivek Khandelwal, the National Category Manager of Reliance Retail.

Category Management Asia 2011 is a bespoke conference which aims to address questions raised by retailers, manufacturers and suppliers on how to position themselves as market leaders in a more discerning market. The conference will be held at the Crowne Plaza Mutiara Hotel from 14 to 15 March 2011 and will feature global leaders and expert practitioners who have proven themselves in this field.

Among the distinguished presenters in the stellar line-up would be Mike Ross, the Director of Global Category Management & Shopper Insights from Kellogg Company (USA); Alina Serban, the Category Marketing Director of Sanofi-Aventis; Siddharth Banerjee, the Regional Marketing Director of Category Development from Unilever; Rajdev Narula, the Senior Director of Trade Shopper Marketing and Category Management from Philips, among others.

Attendees will get the chance to discuss a host of topics which includes discovering ways to construct a shopper-centric category management structure, success stories of top companies, exploring the potential of cross-category sales strategy, turning qualitative shopper analysis into profits and 18 other special-focused topics.

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