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Follow on Google News | Bully Pictures' Craig Tanimoto Steals the Show with Latest Panda Express AdBully Pictures' Craig Tanimoto has directed new spots for Panda Express and Disney's Baby Einstein, both through Los Angeles ad agency Siltanen & Partners.
By: Bully Pictures Tanimoto created the sequence with the bear in a harness in tandem with visual effects artists from Bully Bros. Post. The bear is actually a composite composed from various shots of real bears and an actor in a bear costume. “We used an actor with costume arms to grab the box so that we could get the timing right and make it as funny as it could be,” Tanimoto explains. “That’s not something you can do in CG.” “What really makes the spot funny is the interaction between the bears and people,” Tanimoto adds. “We took the bear out of his normal context and gave him a Japanese chef as his straight man.” Tanimoto applied a similarly comic touch to a new spot for Disney’s Baby Einstein Discovery Kits. Also conceived by Siltanen & Partners, the spot shows a mom reading to her toddler. It then shifts into an elaborate fantasy sequence where the baby is seen riding a dolphin, a rhinoceros and a Canada goose. Credits Spot: “Bottles” Client: Panda Express Ad Agency: Siltanen and Partners. Joe Hemp, Scott Bremner and Rob Siltanen, Creative Directors; Scott Bremner, Art Director; Brian Howell, Copywriter; Maricela Rogers, Producer. Production Company: Bully Pictures, Los Angeles. Craig Tanimoto, Director; Jason Forest, Executive Producer. Post: Bully Bros. Post, Los Angeles. Spot: “Journey of Discovery” Client: Disney Baby Einstein Ad Agency: Siltanen and Partners. Rob Siltanen, Joe Hemp and Juan Perez, Creative Directors; Rob Siltanen, Copywriter; Joe Hemp and Juan Perez, Art Directors; Jackie Vidor, Producer. Production Company: Bully Pictures, Los Angeles. Craig Tanimoto, Director; Jason Forest, Executive Producer. # # # About Bully Pictures: Bully Pictures was formed in 2004 by Executive Producer Jason Forest as a full-service TV commercial, internet viral, short film, and international production service company. The company represents directors Fredrik Callinggard, Gaute Hesthagen, Daniel Kaufman, Christian Lyngbye, Franco Marinelli, Jeroen Mol, Michael Shapiro and Craig Tanimoto. For more information, write info@bullypictures.com End
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