iiNet Opens R&D Lab To Drive Innovation

Dec. 1, 2010 - PRLog -- 23 November 2010: iiNet, Australia’s second largest DSL Internet Service Provider, today announced it has opened an in-house research and development division, iiNet Labs, to produce innovative products more efficiently than ever before.

Following the popularity of the stylish, all-in-one BoB™ phone and internet solution, iiNet Labs will focus on producing good looking, value for money products that both respond to consumer needs while setting technology trends.

Speaking at the company’s Annual General Meeting today, iiNet’s CEO, Michael Malone, said work at iiNet Labs has already commenced and new products will be available in the coming months.

“The success of BoB™ and other industry firsts, like fetchtv and Naked DSL, demonstrate that iiNet is a market leader with innovative services and products. Operating in an extremely fast moving and competitive industry means we need to continuously evolve our offer. It is only natural that we developed our own in‐house R&D capability to give us more control of our development and let us quickly respond to changing customer demands and trends,” Mr Malone said.

“Our customers play a big role in what we do and we encourage them to be involved in the process by talking to us about what they want. iiNet Labs allows us to take customer feedback and turn ideas into realities.

“This is an exciting new phase for iiNet. Our people are enthusiastic and great at what they do. They live and breathe technology and iiNet Labs will harness their creativity and passion for creating new products – the sky is the limit.”

iiNet Labs was officially launched at iiNet’s Annual General Meeting today.

For more information on the iiNet family, visit www.iinet.net.au  

For media information, please contact:
Anthony Fisk, Communications Manager, iiNet
+61 (8) 9214 2210 or media@staff.iinet.net.au
www.iinet.net.au
www.iinet.net.au/broadband/plans.html

# # #

About iiNet
iiNet is Australia’s second largest DSL Internet Service Provider (ISP) and the leading challenger in the telecommunications market. We employ more than 1800 staff across four countries and support over 1.3 million broadband, telephony and internet TV (Internet Protocol TV (IPTV)) services nationwide. We maintain our own super-fast broadband network.

A lot has changed since our CEO founded iiNet in a suburban garage back in 1993 and the broadband landscape continues to evolve. What hasn’t changed is our passion for the transformative benefits of the Internet and our commitment to helping Australians connect better.