The Singing Solicitor to rival X-Factor

Norwich-based legal firm, Hatch Brenner, have embraced YouTube as part of a new campaign to raise awareness of mediation. The law firm have produced an original composition and music video in the hope of achieving viral success.
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Norwich - Norwich - England

Nov. 30, 2010 - PRLog -- The campaign is designed to raise awareness of the process of mediation as a simpler alternative to litigation in a light hearted and accessible way. "Mediation is faster, cheaper and less stressful than going to court" says lead mediator Mark Fitch, "however, when people find themselves in a dispute their first thought is often to see a lawyer and sue, often resulting in lengthy, costly and stressful court battles that could otherwise have been resolved through discussion".

The decision to create an online video was first touted by Norwich design agency The Click, ( whom Hatch Brenner had contacted for campaign ideas. It was at this stage that video marketing company, Lambda Films ( were commissioned to fulfill the brief.
"Our first thought when approached by Hatch Brenner was; how do we make the subject of mediation interesting and fun?" said Lambda Creative Director, Ryan Stone. "However, one of their aims was to 'get mediation stuck in people's heads' so from that sprang the idea of a catchy song & video."

The song and music video, is also accompanied by three extra behind-the-scenes videos that look at the conception and production of the video, and also offer a little extra information on the subject of mediation. All these videos can be found on Hatch Brenner's YouTube channel (

*If you'd like to use any images from the video for promotional or press purposes, you can find a selection on our Flickr channel: (



Composition: Mark Fitch & [Tommy Winn](

Music Production: Rock Lobster Studio

Backing Vocals: Lauren Dove, Laura White & Ruby O'Callaghan, [The Stilhouettes](

Marketing Agency: Bobby Burrage, Executive Creative Director, [The Click Design Consultants](

Video Production & Marketing: Ryan Stone, Creative Director & Alex Morris, Corporate Director, [Lambda Films](

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About Lambda Films:

Norwich-based Lambda Films is a video marketing company that specialises in producing innovative and engaging video productions to market businesses across the online sphere. Using new technology and modern broadcasting platforms such as social media and mobile devices, Lambda Films create compelling videos that engage and inform viewers and create brand advocates and awareness.

Lambda Films has worked with companies such as The British Museum, The Caravan Club, The University of East Anglia, Mancroft International, The United Nations Development Program, Norwich Theatre Royal and many others.

Please visit our website at:
Source:Lambda Films
Email:*** Email Verified
Phone:01603 469300
Zip:NR5 8BF
Tags:Mediation, X-factor
Industry:Legal, Music, Media
Location:Norwich - Norwich - England
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