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Follow on Google News | Competing For Share Of Global Pharmaceutical Industry Spend In 2010-2011"Competing For Share Of Global Pharmaceutical Industry Spend In 2010-2011" is a new report published by ICD Research that analyzes how industry suppliers' media spend...
By: www.chinaccm.com/report "Competing For Share Of Global Pharmaceutical Industry Spend In 2010-2011" is a new report published by ICD Research that analyzes how industry suppliers' media spend, marketing and sales strategies & practices and business planning will be shaped in 2010 to 2011. In an uncertain economic climate this report gives you access to the media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges and sales tactics of leading technology suppliers. The report also identifies drug manufacturers and suppliers future growth, M&A and investment expectations. The research is based on an extensive survey of senior and C-level industry executives from our market leading panels. Table of Contents Chapter 1: Executive Summary Chapter 2: Introduction Heading: Profile Of Survey Respondents Chapter 3: Industry Dynamics Heading: Revenue Growth Expectations In The Pharmaceutical Industry Heading: Future Developments In Competitive Structure In The Industry Heading: Merger And Acquisition Activity Predictions Chapter 4: Pharmaceutical Market Growth Outlook Heading: Regional Growth Forecasts In The Pharmaceutical Industry By Country Heading: Market Growth Forecasts By Industry Sector Chapter 5: Threats And Opportunities For The Pharmaceutical Industry Heading: Leading Business Concerns For The Period 2010-2011 Heading: Key Actions To Overcome Business Threats: Cost Management Heading: Key Actions To Overcome Business Threats: Driving Sales Heading: Key Supplier Actions To Maintain And Win Buyer Business Chapter 6: Pharmaceutical Industry Supplier Marketing Spend Activity Heading: Annual Marketing Budgets: Pharmaceutical Industry Suppliers Heading: Planned Change In Marketing Expenditure Levels: Pharmaceutical Industry Suppliers Heading: Future Investment By Media Channel: Pharmaceutical Industry Suppliers Heading: Supplier's Future Investment In Marketing And Sales Technology Chapter 7: Marketing And Sales Behaviors And Strategies In 2010-2011 Heading: Key Marketing Aims For 2010: Suppliers To The Industry Heading: How Suppliers Are Adapting Marketing Activities During The Economic Uncertainty Heading: Most Rated Uses Of New Media For Prospecting For Business: Suppliers To The Industry Heading: Critical Success Factors For Choosing A Marketing Agency: Suppliers To The Industry Chapter 8: Appendix List of Tables Table 1: Count Of Global Pharmaceutical Industry Survey Respondents By Company Type (Number Of Respondents) Table 2: Buyer Respondents By Job Role (% Buyer Respondents) Table 3: Buyer Respondents By Organization's Global Turnover (% Buyer Respondents) Table 4: Buyer Respondents By Organization's Total Employee Size (% Buyer Respondents) Table 5: Buyer Respondents By Region (% Buyer Respondents) ... List of Figures Figure 1: Company Revenue Growth Optimism Trend In The Global Pharmaceutical Industry (% All Respondents) Figure 2: Company Revenue Growth Optimism Trend By Global Pharmaceutical Industry Company Type: Pharmaceutical Manufacturers, Crow / Como Companies, Pharmaceutical Industry Suppliers, Pharmaceutical Industry Suppliers (% All Respondents) Figure 3: Company Revenue Growth Optimism Trend In The Global Pharmaceutical Industry By Region: North America, Europe, Asia Pacific, Rest Of The World (% All Respondents) Figure 4: Company Revenue Growth Optimism In The Global Pharmaceutical Industry Over The Next 12 Months: Cross-Industry Comparison (% All Respondents) ... # # # ChinaCCM.com is China's leading industry consultancy expert offering industry intelligence and research solution, ChinaCCM Market Research Centre is a research division focusing on professional market survey and industry research. End
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