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Follow on Google News | Flywheel Sports® Announces Brand Expansion To South FloridaFlywheel Sports, New York City's leading indoor cycling brand, expands outside of the Empire state with the opening of a studio in Boca Raton, Florida, January 2011. The 4,000 square foot facility is located in the Glades Plaza at 2200 Glades Road.
By: Flywheel Sports New York's Leading Indoor Cycling Innovator to Open Location in Boca Raton, Florida New York, NY (November 28, 2010) - Flywheel Sports, New York City's leading indoor cycling brand, expands outside of the Empire state with the opening of a studio in Boca Raton, Florida, in January 2011. The new 4,000 square foot facility is centrally located in the Glades Plaza at 2200 Glades Road and represents Flywheel's continued commitment to re-inventing the indoor cycling experience. Flywheel has joined forces with Breathe, Boca Raton's newest addition to the indoor cycling and luxury group fitness market, to bring the 'Flywheel Experience' to South Florida. The existing Breathe studio will be transformed into a Flywheel flagship, and Angela Lutin, Breathe's founder and creative director, has joined the Flywheel executive team. Flywheel's signature class is a 45-minute 'experience,' developed by renowned instructor and Flywheel Co-Founder Ruth Zukerman, who has been widely credited as "the driving force behind the New York City indoor cycling phenomenon." "Flywheel is so excited to partner with Angela Lutin and bring our transformational brand of indoor cycling to South Florida," said Zukerman. "Angela shares our vision for a top-notch facility that offers super-challenging, fun workouts in a warm and welcoming environment." Lutin said, "I am so pleased to join forces with Flywheel. The South Florida fitness community is discerning and passionate about their indoor cycling. They deserve the very best, and Flywheel has taken the experience to a whole new level." Flywheel sets the bar for indoor cycling studios and brings to South Florida its unparalleled use of space and technology. The stadium-style, amphitheater- Flywheel Sports delivers an intense, incredibly inspiring and empowering cardio experience. Led by a fleet of expert instructors, each ride is a unique journey that takes fitness to an unmatched level. Flywheel's flagship Manhattan property, opened in February 2010 in the Flatiron district, boasts a 3,300 square-foot studio. Additional Flywheel locations are found at the JCC on the Upper West Side and bayfront in Sag Harbor, NY. "Following our success in the New York market, we are thrilled to bring Flywheel to South Florida," said Flywheel co-founder Jay Galluzzo. "The opening of this new flagship studio marks the beginning of Flywheel's expansion beyond the New York area, and demonstrates our commitment to continue building the Flywheel brand." Flywheel Sports, Boca Raton is slated to open in January 2011. End
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