Pharmacist Hires Internet Marketing Expert to Gain New Local Offline Customers

Nov. 28, 2010 - PRLog -- Ottawa, Ontario - The life-blood of any business is increasing its customer base  and making sales.  As the McGuinty Ontario government recently cut back the funds it paid to pharmacists, who provide much needed health care services to their clientele, independent local pharmacists have had to become innovative.  In addition to accurately filling prescriptions for patients of medical doctors, a professional pharmacist such as Mr. Sam Abdalla, Manager, First Care IDA Pharmacy, 2 Lorry Greenberg Dr., Unit 4 in Greenboro, carefully reviews  prescriptions for possible interactions that could potentially harm patients. This medication review and careful  monitoring of each patient’s drug regime takes knowledge, skill and time.

Because Mr. Abdalla is not now fully compensated for his contribution to patient care in the Ontario Health Care System, he must make up for his cut in pay by increasing his customer base.  Although Mr. Abdalla has used many of the traditional offline marketing methods such as phone directory ads to increase his business, his analysis of his return on investment (ROI) showed that these offline marketing methods have produced minimal results at a high cost.  He has since come to realize that for a minimal cost he could hire an Internet Marketing Expert to maximize his online exposure so that new customers can more easily find his small local pharmacy on search engines such as Google.

Since hiring Dr. Gene Shershen, Chief Creative Marketer with EDS Creative Marketing Services http://www.EDSCreativeMarketing.webs.com to update the First Care IDA Pharmacy http://www.rexall.ca/storelocator/store550203 listing on Google Places, Mr. Abdalla has seen an increase in new customers coming to his pharmacy to get their prescriptions filled, or to purchase other health care products.   Although the First Care IDA Pharmacy is small, it is well stocked with prescription and  over-the-counter medications, vitamin supplements, etc.  And,  as the name of the First Care IDA Pharmacy http://www.rexall.ca/storelocator/store550203 suggests, sound professional pharmaceutical advice is its primary focus and always available free to its patients and customers.   

Based on his experience, Mr. Abdalla would recommend that other local small business owners or managers interested in increasing their customer base to consider utilizing Internet Marketing to augment their offline marketing efforts.

Contact:  Dr. Gene Shershen, Chief Creative Marketer
            EDS Creative Marketing Services
            www.EDSCreativeMarketing.webs.com
            613-366-7460

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About EDS Creative Marketing Services: It offers creative marketing services to local offline businesses wanting to increase their customer base quickly at a reasonable cost. Effective online marketing methods that produce measurable results fast are used to get offline businesses online.