8 Things You Must Know When Considering SEO for your Website

Nov. 27, 2010 - PRLog -- There are numerous things to consider when putting together a Search Engine Optimization campaign. These are factors that range from coding to content to keyword analysis to landing page optimization and everything in between. Here is a list of 8 things that should be taken into consideration when embarking on a Search Engine Optimization campaign, compliments of http://onlinetactix.com:

1. How search engines like Google work. Understand how they choose the results that appear for individual keywords, and what keyword phrases are important to your business. Google utilizes over 200 algorithms when a search query is made on its engine, and most of them are tightly guarded secrets.

2. How to select the right keywords. Know how many people search for the groups of keyword terms that fit within your product or service reach? Where do you currently rank for those terms? Compiling a list of highly relevant keywords is the first step of any Search Engine Optimization campaign.

3. How will this impact your ROI. Know the difference in traffic between a #1 ranking and #10 ranking for each keyword phrase. In most cases, there is a dramatic increase in impressions and traffic when a site moves up the list in the Search Engine results page.

4. What does your landing page look like. Understand the importance of matching what the searcher typed into the search box with the landing page relevance that you bring them to. Searchers that land on a page expect content that is relevant to the keyword phrase they used in their query.

5. What do you want visitors to do. Determine ways to increase your conversion rates once the visitors are on the site. This process is also known as conversion optimization and usually involves testing different landing pages, testing elements of landing pages, adjusting the site’s navigational structure, etc…

6. How to properly code the site. Implement ways to avoid spider traps to ensure that all of your websites most important pages are indexed by search engines. Remember, if they can’t find it, they can’t buy it!

7. How to improve your sites overall authority. Determine ways to build the page rank and subsequently SERP rankings for each of your individual pages. A proper Search Engine Optimization campaign will involve every page on the site, not just the home page.

8. Content is KING! Understand how important it is to have unique, fresh, and valuable content throughout your site.  This is what the searcher was brought to your website for in the first place, and this is what will keep them there.


Of course, there are a number of other important factors to consider when designing a Search Engine Optimization campaign. Understanding the processes and procedures will help you stay in control, and monitoring and tracking results will help you measure and improve your return on investment.

Visit us at http://www.onlinetactix.com and let us show you how a well planned and executed Search Engine Optimization campaign will increase the quantity and quality of traffic to your web site.

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