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Follow on Google News | Raising cancer awareness through roadshowsCancer is an illness that affects all of our lives, one way or another;
By: Hitsearch It is an issue that a number of EMS’ clients have already tackled, through innovative mobile healthcare marketing campaigns that are having a real effect on people’s lives. Managing Director Keith Austin comments: "PCTs and charities have already recognised the importance of taking cancer awareness campaigns out on the road - to supermarkets, leisure centres, retail parks and other places where people live, work and play." Ashton, Leigh and Wigan NHS used a cancer awareness roadshow exhibitions campaign to target a borough where around 50 people a year die from cancer because they present symptoms too late. PCT health professionals carried out an average of 25 consultations a day in a specialist mobile medical trailer, providing information about lung, breast and bowel cancer to hard-to-reach groups, particularly men, who would not normally visit their GP. Mobile healthcare initiatives are helping to improve the treatment experience for patients too. The Welsh cancer charity Tenovus is easing the practical and emotional strain of chemotherapy by visiting rural communities with a mobile medical unit at five sites, 52 weeks a year. It has helped reduce patient travelling time by over 50%. Recently, the Tenovus unit visited the National Cancer Research Institute conference to spread the word about the benefits of mobile healthcare. EMS has created a booklet for PCTs and charities that may be considering similar campaigns. To request your copy please email cancer.services@ # # # Media enquiries to Ruth Devlin Tel 07896 125764 email ruth@judgeandhoward.com or Kate Price at EMS (http://www.eventms.com): Tel 0151 350 1509 email kate.price@eventms.com End
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