Red Rock Global Media & Antonia Kidman Stay Focused With New Tvc After Pregnant Pause

Nov. 25, 2010 - PRLog -- Media personality Antonia Kidman is featured in the first instalment of a long term television advertising campaign produced by Red Rock Global Media for China Holidays, which began airing this week.

Red Rock Global Media principal producer George Kolovos said the six-week campaign across Foxtel and Austar subscription television platforms leverages China Holidays’ website content and the site’s benefits for travellers planning a trip to China.

China Holidays’ agency, Sussex Media, briefed Red Rock Media to create a TVC integrating Kidman, who in May was announced as China Holidays brand ambassador and spokesperson. Kidman recently announced she is pregnant with her fifth child.

“Originally the TVC was to be shot in Jiuzhaigou National Park in China, which is the home of the Giant Panda, but it was decided we could achieve the same result if we instead shot back home,” Kolovos said.

“It was determined the best way to procure destination footage was to leverage the partnership between China Holidays and that China’s tourist commission and shoot Antonia delivering her pieces to camera in front of a green screen studio set, here in Sydney.”

He said the quality of the footage provided by Chinese authorities meant there was no real compromise to both scale and style of overlay footage available.

“I was able to preview rushes of the various overlay material, create a script and structure the TVC to reflect both Antonia as brand ambassador as well as China itself as the secondary canvas for illustrating the benefits of choosing China Holidays as the travel provider,” Kolovos said.

This campaign will initially launch on FOX Sports 1; FOX Sports 2; FOX Sports 3; The Discovery Channel; Discovery Travel and Living; LifeStyle you; SkyNews Business Channel and SKY News Australia, where China Holidays will also be a major sponsor of the above programs.

Kolovos said the initial brand-focused TVC campaign would be followed by another TVC campaign featuring greater retail definition, highlighting specific offers, destinations and packages.

Production Company
Red Rock Media

Executive Producer      
George Alex Kolovos

DP                            
Borce Damcevski

Director                         
Gary Deans

Agency                       
Sussex Media

Account Directors      
Diana Dong / Jessica Hill

Client                    
China Holidays

To speak to George Kolovos, contact Anthony Stavrinos @ Power PR on
(02) 95501300 or email anthony @ powerpr.com.au

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Power PR is a public relations agency specialising in performance-based publicity and dedicated to furthering the pioneering efforts of Nicholas Karandonis, Australia's performance-based publicity pioneer.