Talent Management: Asian Models On The Rise

If you ask the team at Talent Management, Europe’s leading modelling and talent agency, the increasing popularity of Asian models isn't just a trend.
By: Jennifer Denby
Liu Wen - Image via Facebook
Liu Wen - Image via Facebook
Nov. 25, 2010 - PRLog -- Beijing-born Liu Wen, one of the industry’s most popular Asian models, has just done an editorial for Vogue China’s December issue entitled ‘Double Illusion’.

Styled by Ling Wu and shot by Mei Yuan Gui, the dynamic shoot got us thinking.  As we come top the end of 2010, it’s clear that we’re seeing more and more Asian models in the industry, and not just in China.

Although having established her career with the Chinese editions of Vogue and Harper’s Bazaar, Wen became an international presence on the Paris catwalks of Chanel and Jean Paul Gaultier in spring 2008.

Since then, she has been prominent in Milan, Paris and New York, walking for fashion houses including Michael Kors, Balenciaga, Bottega Veneta, Carolina Herrera, Proenza Schouler, Alexander Wang and Salvatore Ferragamo.

This year, Wen was also signed by Estée Lauder, marking the first Chinese model to be signed by the US-based beauty brand.

In a recent interview, Wen commented: “The challenge for me, and for Asian models in general, has been convincing editors, stylists, and photographers that we can have mass appeal.

“But Asian, especially Chinese, models have become a stronger presence. Just a season or two ago, there weren’t many models for me to talk with backstage in my native Mandarin. Now I usually have no trouble finding someone at any show.”

Vogue China Editor Angelica Cheung agrees, and says that because we’re seeing more Asian models in the industry, Asian consumers are starting to change their perception of beauty.

“Traditionally the Chinese favoured a classic kind of beauty — big, round eyes, cute small mouth, a high nose, and very fair skin,” said Cheung.

“The Chinese models who have made it internationally are not beauties in the traditional sense, so they are modernising the concept of beauty in China.”

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About Talent Management

Talent Management is a nationwide talent agency helping clients find the talent they need, every day. We've been active in the talent business for almost two decades, connecting models, actors, dancers, singers, entertainers and musicians to business and helping new talent promote themselves with an agency. If you're interested in becoming a model, actor, singer, dancer, entertainer or musician, you can apply at the Talent Management site - http://www.talentmanagement.com/

If you need to find a talent, you'll discover we are a responsive and capable talent agency with a broad range of models, actors, dancers, singers, entertainers and musicians available.


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