Follow on Google News News By Tag Industry News News By Place Country(s) Industry News
Follow on Google News | Deck The Pages Launching Holiday Luxury Social Media CampaignsLeading luxury PR firm Mosnar Communications gives insider tips on how-to design 2010 holiday social media campaigns for luxury branding.
By: Mosnar Communications http://mosnarcommunications.com/ According to CR Cataunya Ransom, lead publicist for Mosnar Communications luxury brands are turning up the competition in social media. Ransom says for holiday promotions the capability that social media campaigns hold to drive sales is enormous. She feels that established luxury brands don’t necessarily have an advantage when it comes to social promotions. Citing emerging luxury brands have equal opportunity to gain credibility and influence. She views social media networking as direct engagement and credits this ability for influence control. “Luxury goods are the hot ticket items for this 2010 holiday season. Economic conditions have forced consumers to evaluate the importance of quality when it comes to making purchases. We are seeing an increasing demand in the interest of high-end luxury for this very reason. Luxury items are valued because of quality and experience,” Ransom addresses that luxury brands that focus on planning and approach for designing strategic social media campaigns will be the big winners this holiday season. She relates the best strategy for luxury branding utilizing social media is to focus on engagement. Stressing that engagement builds influence to drive sales, referrals, and brand awareness using social media. Mosnar Communications is available to assist luxury brands with launching social media campaigns for holiday 2010 promotions. To learn more please contact Mosnar Communications in confidence via their website http://mosnarcommunications.com . # # # Mosnar Communications offers PR representation for luxury brands, jewelry designers, beauty spas, luxury vacations, and private jets. Designing luxury PR campaigns to attract desired target luxury audiences to build credibility and brand awareness. End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|