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DeLoach Vineyards Brings Barrel-To-Barrel Wine Program Direct to Consumers
Consumers can now enjoy an eco-friendly, cellar-to-glass tasting experience in the comfort of their own homes.
By: Charleas Communications Asscociates
The Barrel-to-Barrel program is an innovative alternative packaging option in which wine is kept within a 3 or 10-liter oak barrel and easily accessed for by-the-glass pouring through an elegant spout at the front of the barrel. The wine within these barrels is kept in eco-bags, within a sturdy recyclable cardboard box which protects the wine from oxidation for up to six weeks. A barrel can be refilled by simply inserting another eco-bag. This system uses less energy to transport and eliminates waste from bottle breakage, significantly reducing the carbon footprint of both the consumer and DeLoach Vineyards. As an example, a 10L eco-bag contains the equivalent of 13.33 glass bottles. 12 empty glass bottles weigh 242.54 ounces, while one empty 10L DeLoach Vineyards eco-bag weighs just 2.42 ounces – a dramatic reduction.
“We’re delighted to be taking the next step with this revolutionary program by offering it to the public. Now our customers can enjoy our wines in a sophisticated, stylish, and convenient way that is marked with the DeLoach distinction of quality and sustainability,”
The components of the Barrel to Barrel program are available for purchase at DeLoach Vineyards and at Boisset’s new tasting salon in Healdsburg, CA – the Taste of Terroir. The 3-liter barrel sells for $220 and the 10-liter barrel sells for $250. DeLoach, with its tradition of award-winning Pinot Noir (the 2007 DeLoach Russian River Valley Pinot Noir was recognized by Wine & Spirits Magazine as one of the top "100 Best Buys of the Year" in 2009), is currently offering two wines through this program: the Sonoma Coast Pinot Noir (only available at Taste of Terroir), available in 3-liter eco-bags for $60/bag and 10-liter eco-bags for $180/bag and the California Heritage Reserve Pinot Noir (available at both Taste of Terroir and DeLoach Vineyards), available in 3-liter eco-bags for $52/bag and 10-liter eco-bags for $156/bag.
As a special holiday offering locally in Northern California, DeLoach Vineyards has implemented a rental system for the 10-liter Barrel-to-Barrel offering. Consumers can rent a 10-liter barrel for a fee of $50 (with a deposit fee of $125 charged if not returned within 7 days) and purchase eco-bags of the Sonoma Coast at $180/10L bag or California Heritage Reserve Pinot Noir at $156/10L bag as a unique, cost-efficient, and eco-conscious way to enjoy DeLoach wines during their holiday celebrations.
DeLoach Vineyards is a member of the family-owned Boisset Estates, which has been recognized internationally for its green innovations in the wine world, its leadership in Burgundy and Pinot Noir, and its commitment to Biodynamic® farming at its historical winery estates. The consumer offering of the Barrel-to-Barrel program is an extension of a long line of alternative packaging options offered by Boisset Family Estates, including the French Rabbit wines in Tetra Pak cartons. Jean-Charles Boisset was awarded Innovator of the Year in 2009 by the Wine Enthusiast for his company’s efforts to reduce the carbon footprint of wine packaging.
About DeLoach Vineyards
DeLoach Vineyards has been a pioneering producer of Pinot Noir, Chardonnay and Zinfandel in Sonoma’s Russian River Valley since 1975. DeLoach seeks to produce exceptional wines that spotlight the singular personality of the Russian River Valley, with its rare and bountiful convergence of the sea, the soil and the stars. The Boisset family of Burgundy purchased DeLoach in 2003, bringing the techniques and approaches of Burgundy to its winemaking in the Russian River Valley, which they believed to be California’s most expressive terroir for cultivating Pinot Noir and Chardonnay. Under Boisset, DeLoach has grown its small-lot vineyard designate wine program, converted to organic and Biodynamic® farming practices, and implemented traditional Burgundian winemaking techniques such as open-top wood fermentors, native yeast fermentations, and hand punch-downs. Wine & Spirits magazine named DeLoach Vineyards a Top 100 Winery for the tenth time in the winery’s history in 2009. Located at 1791 Olivet Road in Santa Rosa, the DeLoach Vineyards tasting room, picnic area and organic garden are open to the public daily from 10:00 am to 5:00 p.m. For more information, visit www.deloachvineyards.com
For more information and media inquiries, please contact Emily Aschbrenner at Charles Communications Associates: firstname.lastname@example.org, tel: 415.701.9463
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Charles Communications Associates is an independent creative marketing communications and public relations firm that helps local and global companies, organizations and non-profits create, build and launch a brand.
Page Updated Last on: Nov 22, 2010