"Make Just ONE Phone Call!" Top Telemarketing Speaker Urges

Nov. 21, 2010 - PRLog -- To build sales and to provide top-notch customer service, it doesn't take an extensive campaign, according to Dr. Gary S. Goodman, best-selling author of 12 books, including You Can Sell Anything By Telephone and Monitoring, Measuring & Managing Customer Service.

Harnessing phone power can involve making just ONE phone call, this guru to the Fortune 1000 and sought after keynote speaker maintains.

“You don't need a fancy CRM system, with a ton of potential or known buyers loaded onto your desktop or floating in a computer cloud,” this expert says.

“All you need is a basic presentation, aimed at persuading just one person at a time to buy.”

Thinking telephone selling must involve MASS MARKETING is a huge mistake, Goodman argues.

While you can phone a lot more people in the time it takes to visit in person or to attract them to your web site, this medium is an “artisan's dream,” says this celebrated seminar leader at UCLA and U. C. Berkeley Extension as well as at organizations, worldwide.  

“Selling is a one-to-one craft, unless you're broadcasting a recorded message,” he observes. Customizing your call so it appeals to the individual is not only possible, but necessary.

Goodman started his phone career at 18, as a full-time collector. At 19, he joined Time-Life Books, became the top seller and then a manager of 60 in two offices. Finding his “calling” early in life, he earned three degrees in Communications, including the PhD from The Annenberg School For Communication at the University of Southern California, where he also taught. Later, he picked-up his JD degree at Loyola Law School and an Advanced Executive MBA, studying with famed sage, Peter F. Drucker at the management school named in his honor at Claremont Graduate University.

“One call can fix everything,” Goodman muses. “You can earn a client, service an existing account, develop a strategic relationship, and start a business from scratch,” he smiles, having personally done all of these things in his consulting practice, while training thousands to follow his lead.

“That first call is always the hardest to make, but once you have done it, you'll find fortune's favor,” he predicts.

Goodman is President of The Goodman Organization and Customersatisfaction.com, located in Channel islands, CA. He can be contacted about professional consulting and speaking opportunities at: gary@customersatisfaction.com.

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Dr. Gary S. Goodman is the dean of telephone sales and customer service training. Best-selling author of 12 books and thousands of articles, he can be reached at: gary@customersatisfaction.com.