New Market Report Now Available: Switzerland Telecommunications Report Q1 2011

New Fixed Networks market report from Business Monitor International: "Switzerland Telecommunications Report Q1 2011"
 
Nov. 21, 2010 - PRLog -- We are pleased to introduce quarterly updates to BMI's Swiss telecommunications market report, previously published on an annual basis. This first edition contains analysis of trends in the Swiss telecoms market using latest data published the Federal Communications Commission (ComCom) and major service providers Swisscom, Sunrise, Orange Switzerland and UPC Switzerland (Cablecom). We also extend our forecasts for the mobile, fixed line and internet sectors in Switzerland to 2015.

The Swiss mobile market continues to experience robust growth despite an already penetration rate which we expect to exceed the 120% market by the end of 2010. At the end of Q210, the market a total subscriber base of 9.157mn, up from 9.030mn at the end 2009. Going forward, we anticipate the market would remain in an uptrend in the medium term and the total subscriber base will reach 11.5mn, or a penetration rate of 145.1%, by 2015. Meanwhile, 3G, which took off slowly after launch, is expected to see more rapid growth with the increase in 3G-enabled smartphones and other mobile devices.

The mobile arm of fixed-line incumbent, Swisscom, maintains its lead in the sector with a market share of 62.1%, driven by its lion share of quarterly net additions over the past two years. Sunrise maintains the second position, having edged ahead of Orange in Q408 with the acquisition Tele 2 Switzerland and the consolidation of its customers. At the end of Q210, Sunrise had a market share of 20.8%, 3.3 percentage points ahead of third placed Orange on 17.5%. Meanwhile, a number of MVNOs are active in the market, including Lycamobile, ALDI Mobile and Abalon. Despite the intense competition in the market between the various service providers, ARPU rates in Switzerland remain among the highest in Western Europe. Q210 operational data released by the mobile network operators show ARPU rates of between CHF40 and CHF50.

Throughout 2009, Swisscom continued to invest in the development of its fibre-optical network, which aims to provide high-speed broadband services to business and residential neighbourhoods. The deployment of higher-speed optical-fibre and cable networks is expected to be one of the most important developments driving the growth of Switzerland's fixed broadband access market over the next few years. In addition to Swisscom's network deployments, alternative operators such as Sunrise, Orange and Cablecom are investing in the development of high-speed cable and fibre services.

Switzerland sits in the lower half of BMI's Business Environment Rankings for Western Europe. The country's overall rating, held back by a relatively weak Industry Rewards and Industry Risks score, has slipped below the average regional score for the first time this quarter. Switzerland scores slightly above the regional average in the Country Rewards category and significantly above the regional average in the Country Risk category.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/94364_switzerland_telecommunic...

Partial Table of Contents:

Executive Summary
SWOT Analysis
- Switzerland Mobile Industry SWOT
- Switzerland Wireline Industry SWOT
- Switzerland Political SWOT
- Switzerland Economic SWOT
Business Environment
- Western European Markets
- Switzerland
- Table: Western Europe Business Environment Ratings Q111
Industry Forecast Scenario
- Mobile
- Table: Switzerland Telecoms Sector - Mobiles - Historical Data And Forecasts
- Fixed-Line
- Table: Switzerland Telecom Sector - Fixed-Lines - Historical Data And Forecasts
- Internet
- Table: Switzerland Telecoms Sector - Internet - Historical Data And Forecasts
Market Data Analysis
- Mobile
- Market Share
- Table: Swiss Mobile Subscribers Q209-Q210 ('000)
- Table: Subscriber Net Additions, Q209-Q210 ('000)
- Subscriber Mix
- ARPU
- 3G
- Mobile Contract Wins
- Table: Mobile Contract Wins
- Mobile Content
- Regional Outlook
- Country Outlook
- Value-Added Services Timeline
- Table: Selected VAS Services
- Mobile Operator Data
- Table: Switzerland Mobile Market Overview
- Table: Swisscom Mobile
- Table:Sunrise
- Table: Orange
- Fixed-Line
- Table - Swiss Fixed-Line Subscriber Market, Q308-Q210 ('000)
- Broadband
- FTTH
- IPTV
- Table: Wireline Developments
Regulatory Environment And Industry Developments
- Switzerland: Regulatory Bodies And Their Responsibilities
- Legislation And Market Liberalisation
- Regulation
- Licensing And Spectrum
- Regulatory Developments
Competitive Landscape
- Key Players
- Table: Key Players: Switzerland Telecoms Sector
- Table: Selected Telecoms Operators Financial Indicators
Company Monitor
- Huawei Muscles In
- Table: Huawei Technologies: Key Western European Contracts Awarded
Operator Profiles
- Swisscom
- Orange Communications
- Sunrise Communications
Regional Telecommunications Penetration Overview
- Fixed-Line
- Table: Regional Fixed-Line Penetration Overview
- Mobile
- Table: Regional Mobile Penetration Overview
- Internet
- Table: Regional Broadband Penetration Overview
Country Snapshot: Switzerland Demographic Data
- Section 1: Population
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Full Table of Contents is available at:
-- http://www.fastmr.com/catalog/product.aspx?productid=9436...

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
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