Eco Friendly Fashion Company “Upcycles” Alluminium Cans Into Designer Fashion

Alluminium ring pulls have never looked so chic.
By: Fair Story
escama_ring _pull_recycled_clutch
escama_ring _pull_recycled_clutch
Nov. 18, 2010 - PRLog -- Queensland

Ever wondered what happens to the ring pulls on the top of aluminium cans or the thousands of seatbelts that sit in old cars? These days they are turned into eco friendly bags and accessories. With a growing trend in eco-fashion, this year’s Christmas must have is “upcycled” fashion accessories spotted on celebrities like Paris Hilton and from the Black Eyed Peas.

Featured on the catwalk of Paris’s ethical fashion show this year, award winning Escama Studio’s line of eco friendly handbags and accessories are handmade in Brazil by a fair trade women’s co-op. Hundreds of post-consumer, recycled, aluminium ring pulls are hand woven into designer bags and accessories.

Not only are the bags eco-friendly but they are ethically made with all women receiving a fair wage and support in building their business. Each item features a tag signed individually by the person who made it.

Upcycling, as it is referred to is the process of converting waste materials or useless products into new better products - turning trash into treasure. Nowhere has it been more embraced than in the fashion world.

Passionate ethical fashion follower and owner of Mellissa Coady states that, “Upcycled fashion products are gaining in popularity. The innovation and quality of these products is amazing.
"We have seen huge interest in our products made from recycled seatbelts and plastic bags. It is socially responsible buying that makes you feel good. The products are great conversation starters and always get admiring comments. “

So instead of a plain old designer handbag this Christmas it may be time to add an upcycled fashion accessory to the Christmas shopping list.

If you’d like more information about this topic, or to schedule an interview please call Mellissa Coady on 0410 94 33 44 or email

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About Fair Story: Fair Story sells fair trade gifts and ethical fashion that’s tells a story. They believe things you buy should have a great story behind them. It means more. Everything you find at Fair Story is ethical, fashionable and all made following fair trade principals.
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