Škoda Will Be the Premier Partner of the Greater Western Sydney Giants AFL Team

Skoda announces new sponsorship of Australian Football League (AFL) team the Greater Western Sydney Giants, which includes the use of a fleet of luxurious new cars.
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Nov. 17, 2010 - PRLog -- Škoda Australia is proud to be a Premier Partner of the newly created Greater Western Sydney Giants AFL Team.

As the official car partner of the Giants, Škoda will provide the team with a fleet of vehicles. The fleet will include the popular Octavia and luxurious Superb models.

The Greater Western Sydney Giants are the first AFL team for Greater Western Sydney, with a bold vision to become one of the leading sporting clubs in Australia.

The Giants will galvanise more than three million people across Greater Western Sydney, as well as the ACT and Southern NSW, to support the Club providing exciting, fun filled family entertainment and a commitment to supporting the community.

The introduction of the Greater Western Sydney Giants into the AFL in 2012 includes the redevelopment of the Sydney Showgrounds Arena at Sydney Olympic Park.

The new team and facilities will offer the youth of Western Sydney real opportunities and direction. Children in Macquarie Fields and Blacktown already take part in the AFL’s Indigenous Academies and the new team will mean an expansion of AFL’s renowned social and community programs in Western Sydney.

Club Chairman, Tony Shepherd said: "The Greater Western Sydney Giants will represent the people of GWS on the national stage. Collaborative partnerships with key businesses are fundamental to our success and the long-term sustainability of our Club. The Greater Western Sydney Giants will provide unique opportunities to deliver real and lasting commercial benefits to our partners. Of course, our partnership with Škoda is a great match as we each make our mark in our respective fields and assist one another to build into a formidable team.”

Škoda is a Czech automotive brand and part of the Volkswagen Group of brands.  It is one of the oldest automotive brands in the world and has been in production since 1905. Today Škoda produces more than half a million vehicles per year and is the Czech Republic’s largest corporation.

Since its launch in Australia in October 2007, Škoda has re-engineered the value equation surrounding the European driving experience.

With an emphasis on safety, European design, fuel efficient engines and simply clever innovations, Škoda’s award-winning range of vehicles cater for every lifestyle.

“Like the Greater Western Sydney Giants, Škoda Australia is a challenger brand. Like the Giants, we understand that you must embrace your communities,” said Head of Škoda Australia, Matthew Wiesner. “Our growth plans are unashamedly ambitious – and significant growth in brand image and awareness are instrumental to our success. For an automotive manufacturer to succeed in Australia, it’s much more than advertising dollars – it’s about getting into the psyche of Australia. Is there anything more Australian than AFL?” he said.

For further infomation, contact:
Karl Gehling, General Manager Press and PR
Telephone: (02) 9695 6003
Fax: (02) 9695 6186
E-mail: karl.gehling@volkswagen.com.au

Nadine Nethery, PR Representative
Telephone: (02) 9695 6010
Fax: (02) 9695 6186
E-mail: nadine.nethery@volkswagen.com.au

Jenny Wu, Public Relations Representative
Telephone: (02) 9695 6004
Fax: (02) 9091 7004
E-mail: jenny.wu@volkswagen.com.au

Laurin and Klement, the two Czech designers who began the Škoda journey way back in 1895, would be very proud of Škoda today. As one of the fastest growing car companies in Europe, Škoda has built a reputation for quality design, reliability and safety.

People are at the heart of everything Škoda does, and for the past 13 years, Škoda has made the top 5 every year in the JD Power Customer Satisfaction survey. Last year, it reached second place, second only to Lexus. Explaining why 98% of our UK customers are more than happy to recommend Škoda to a friend, and why the UK is calling Škoda their Manufacturer of Happy Drivers.

Octavia: http://www.skoda.com.au/newoctavia/
Superb Wagon: http://www.skoda.com.au/superbwagon/
New Car Models: http://www.skoda.com.au/models.aspx

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For more information about new cars by Skoda or to contact your nearest Skoda car dealer take a look at the Skoda website. Skoda is very proud of their safe, quality cars, particularly the brand new Yeti.
Source:Skoda Australia
Tags:Skoda Sponsorship
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