Buy Tourism Online Web Marketing Conference Starts Today in Florence Tuscany

Nov. 18, 2010 - PRLog -- A 2 day web marketing event with a focus on the travel and recreation industry, BTO has reached it’s 3rd edition and and growing audience as hotels, tour operators and incoming agencies feel the pinch of a radical change in the way business is being done.

“We are delighted to announce that the 2010 edition of the BTO has been completely sold out” said Robert Piattelli a senior organizer of the event.

Robert went on to further elaborate:

“BTO has become a focal point for both professionals and entrepreneurs working in the travel industry. Our 2 day event provides insights and real life experience conference attendees can readily put to good use once back at their hotels” Said Roberto after a hectic day of last minute preparation.

Live coverage of BTO (http://www.buytourismonline.com/index.php?bto-2010-english) will be provided by Sante J. Achille, Senior Web Marketing Consultant invited to provide live coverage of the event in English on Twitter under the hashtag #btoeng2010 and via blog post’s on his blog.

Topics covered during the 2 day event:

DAY 1

   * Ouverture: Focus on Travel 2.0
   * Revenue Management
   * Travel 2.0
   * Social and Blog Strategies for Hotels
   * Mobile better tourism
   * Reputation management

DAY 2

   * Non hotel – people traveling “alla 2.0″
   * The future of Tourism research
   * Territorial marketing
   * Social Networks and geolocation
   * Travel agencies and tour operators



Source: http://blog.achille.name/events/bto-2010-kick-off-florenc...

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Sante is an International Web Marketing Consultant with 15 years of hands on experience in a variety of market segments. Based in Italy, he lives in the immediate vicinity of Rome in a small medieval town called L'Aquila.