Free Tools from Marketing IQity Help Accounting Firms Gauge Success of Marketing Plans and Websites

Nov. 17, 2010 - PRLog -- Jersey City, NJ – Marketing IQity, a leading integrated marketing firm, today announced the availability of free online marketing tools and resources to help accounting firms and CPAs assess the lead-generating capabilities of their websites and the viability of their “after tax season” marketing plans.  These free resources are available for download from the firm’s website at http://www.marketingiqity.com.  

“Research shows that accounting firms are increasingly utilizing online marketing strategies to attract new clients and maintain relationships with current clients, from launching blogs to tweeting firm updates” says David Lelong, co-founder of Marketing IQity.  “To stay competitive, accounting firms need to learn more about these online marketing channels and understand how well their firm is doing at utilizing them.”

The most popular resource available from Marketing IQity is a free website audit where, after supplying a website URL to the firm, a team of website and search engine marketing experts will analyze an accountant’s website to assess its structure, usability, content and visibility to pinpoint opportunities or vulnerabilities.  Also available are free marketing plan templates to help accountants develop strategies to maximize their post-tax season opportunities for connecting with current and potential clients.

“We’ve found that most of our clients would rather focus on their accounting practice than on marketing activities,” says co-founder of Marketing IQity, Nicole Carrubba, “these tools and resources are designed exclusively for the busy accountant or CPA to help them get to the core of the marketing strategies and tactics that will have the biggest impact for their firm.”

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About Marketing IQity
Marketing IQity helps accounting firms attract and retain clients by developing and executing smart integrated marketing plans that deliver local visibility online and offline. With more than 20 years combined experience helping professional services firms market and sell their services online, Marketing IQity’s extensive team includes designers, copywriters, meeting planners, search engine specialists, branding experts, top strategists and communications gurus to give accountants and CPAs unparalleled access to marketing talent and expertise at affordable rates through one trusted partner.