The Marx Group Receives Automotive Communication Award For VIPAR Heavy Duty Ad Campaign

Nov. 17, 2010 - PRLog -- (San Rafael, CA) – The Marx Group received an Automotive Communication Award (ACA) during AAPEX 2010 in Las Vegas, Nev. for their creative work on VIPAR Heavy Duty's "It's Our Duty" ad campaign. The ACA honor was presented in the Business-to-Business Awards section in the "Ad campaign to Technician/Repair Audience" category.

“We are honored to be recognized for this award,” said Jeff Paul, director of marketing, VIPAR Heavy Duty. "Our goal with the campaign was to showcase the strength of our individual distributors and our nationwide network to fleet buyers who want access to replacement parts, regardless of location. The Marx Group's work on the campaign was outstanding and helped us achieve and exceed our objectives."

The Automotive Communication Awards are sponsored by the Women’s Board and supported by the Automotive Communication Council. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and PR efforts. The 2010 ACA program attracted a record number of entries and outstanding work across all media.

VIPAR Heavy Duty is North America’s leading network of independent aftermarket truck parts distributors. VIPAR Heavy Duty distributors serve the needs of their customers from over 500 locations across the United States, Canada, Puerto Rico, and Mexico. VIPAR Heavy Duty distributors are specialists who understand the demands of their local, regional, and national customers for quality parts and exceptional service. For more information, visit www.vipar.com.

The Marx Group offers strategic business consulting, as well as full-service marketing communications and PR programs for clients in the automotive and heavy duty aftermarkets. For more information phone (415) 453-0844, or visit www.themarxgrp.com.

About The Marx Group
The Marx Group is a full-service business strategy and marketing communications firm offering a diverse range of marketing services, including business development strategies, lead generation programs, customer retention processes, on-line marketing, advertising, public relations, collateral, tradeshow programs, and interactive design.

TMG began as an advertising and marketing agency in Southern California in 1982. Now based in San Rafael, the company has creative and account teams in New York, Chicago, Nashville and Los Angeles. TMG team members, each with a strong, proven track record, include strategists, account managers, public relations and media specialists, and an award-winning creative group for both print and on-line programs.

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The Marx Group is a full service marketing agency specializing in developing unique business strategies, public relations and award-winning, results driven creative for the automotive and heavy duty aftermarkets.