Party City Announces Benefit Campaign for Keeping Babies Safe

Nov. 16, 2010 - PRLog -- On November 15, 2010, Party City announced a national in-store initiative to benefit Keeping Babies Safe educational initiatives. Customers will be able to support the cause with dollar donations, collected at the point of purchase of more than 600 Party City stores. Keeping Babies Safe (KBS) is a non-profit organization that raises awareness about unsafe cribs and sleep environments and teaches parents how to prevent injuries to infants.

Party City's partnership with Keeping Babies Safe will continue run through December 31, 2010.

"Protecting your child is a parent's top priority, and Party City is proud to support KBS," says Lisa Laube, President of Party City. "There are so many moments to celebrate during a child's first year of life, and Party City has everything parents need to celebrate all of their baby's milestones, from baby showers and welcome home parties to first birthdays and christening ceremonies."

In the past two years alone, 11 million cribs have been recalled for safety reasons. Cribs are the leading cause of death and injury among all nursery products.

"Our new partnership with Party City will help us raise the necessary funds to share critically important safety information on how to avoid suffocation, strangulation and entrapment risks in the sleep environment," says Joyce Davis, president and cofounder of KBS. "As a mother who lost her own son due to an unsafe sleeping condition, I am personally grateful for Party City's enthusiasm and dedication to this worthwhile cause."

ABOUT PARTY CITY

Party City Corporation is America's largest party goods chain and a leading retailer of theme party supplies, baby shower goods ( http://www.partycity.com/category/baby+showers.do  ), baby shower games ( http://www.partycity.com/category/baby+showers/games.do  ), Easter decorations ( http://www.partycity.com/category/holiday+parties/easter+...  ), and other specialty party supplies. Party City operates more than 600 company-owned and franchise stores throughout the United States and Puerto Rico. To learn more about Party City, please call 1-800-477-4841 or visit www.partycity.com.

ABOUT KEEPING BABIES SAFE

Keeping Babies Safe (KBS) is a 501 (c)(3) nonprofit organization that provides education, assistance and leadership in keeping babies safe from preventable injuries associated with unsafe cribs and unsafe sleep environments. KBS is a reliable, free, information resource for parents that provides crib and sleep safety information, product recall information and safety tips so parents can be vigilant about keeping their children safe.  For more information, please visit www.keepingbabiessafe.org.