NHL chooses Gameday Merchandising for 2011 "NHL Heritage Classic"

Nov. 14, 2010 - PRLog -- NHL CHOOSES GAMEDAY MERCHANDISING FOR RETAIL OPERATIONS
OF 2011 "NHL HERITAGE CLASSIC"

Toronto, ONT – Gameday Merchandising announced today that they have reached an agreement with the National Hockey League (NHL) to oversee and manage the retail operations for the 2011 NHL Heritage Classic™ game, which will be held outdoors on February 20, 2011 at McMahon Stadium and feature the Montreal Canadiens hosted by the Calgary Flames.

Gameday Merchandising will provide a turn-key retail solution on-site and at all the activities surrounding the event. Gameday has an arsenal of retail assets that they used during the 2010 Olympic Winter Games that will allow them to fully take advantage of the retail opportunities that present themselves during the NHL Heritage Classic.

“We are excited to be working with Gameday Merchandising at the inaugural
NHL Heritage Classic,” says Barry Monaghan, the NHL’s Vice President of Retail Sales & Marketing in Canada. “As the NHL brings the game back to its roots on this special day, Gameday Merchandising will help us provide fans with the commemorative merchandise that they will treasure for years to come, reminding them of what it was like to be at this historic event.”

"Gameday Merchandising is excited about the opportunity to work with the NHL," said Gameday Merchandising president Alan Fey. “We look forward to working with the league and its licensees to develop a comprehensive merchandise line that will reflect the significance of the NHL Heritage Classic."        

About Gameday Merchandising
Gameday Merchandising provides turn-key retail merchandising services and retail facility management services to sports organizations and world-class events around the world. Headquartered in Denver, Colorado, with operations in Toronto, Ontario, Gameday Merchandising partners with sports organizations that want to ensure the success of their retail merchandise operations by working with an experienced team that is a true 'Brand Guardian' with a successful track record of helping organizations achieve their branding, marketing, and business goals. Gameday Merchandising clients include leading sports and entertainment organizations and events across the globe. They include VANOC and the 2010 Vancouver Winter Olympic Games, the NBA All-Star Game, Phoenix Suns, Memphis Grizzlies, Oklahoma City Thunder, Arizona Diamondbacks, Florida Panthers, Vancouver Whitecaps FC, University of California - Berkeley, and Oregon State University

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL® consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.
NHL and the NHL Shield are registered trademarks and NHL Heritage Classic name and logo are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved.

Media Contact:
Alan Fey: 720-874-9798; afey@gamedaymerchandising.com