Enliten releasing new ‘smart’ designs in Black Friday sale

Nov. 14, 2010 - PRLog -- November 26, 2010 – Enliten clothing, which offers conscious designs that are smart in terms of content and style, announced the release of new designs that will be available during its Black Friday sale.  Along with the usual streetwear tee shirts offered, Enliten will be debuting the designs on long-sleeve shirts, as well as crewneck and hooded sweatshirts.  This Black Friday event will also include large discounts on all products previously released exclusively available through www.enliten.me.

“We are very excited to be able to release new apparel choices for our customers and fans in time for the holiday season,” said Alec Nelson, co-owner of the Enliten brand.  “People have been asking us a lot when will we come out with some long-sleeve shirts and sweatshirts and it’s great to be able to offer them now, especially in this economy.”

Prior to this release, Enliten had solely offered streetwear tee shirts with their smart, unique and aesthetically pleasing designs.  Each of these designs were created with meaning although some not so explicitly promoted.  Nelson said that these distinct design characteristics would not change with the new apparel choices being offered.

“We still want to be known as the clothing company that offers substance to its customers, not just another tee shirt to add to the collection,” said Nelson. “We want our designs to be smart. We want to ‘Enliten’ people.”

To gain brand appeal with their customers, Enliten creates unique characters that customers feel attached to.  The fashionable characters are presented in a way that design-wise is appealing and unique.  Some characters are interacting with the brands stylish logo.  For the other characters, there is a deeper story that customers can figure out and become ‘Enlitened’.  These characteristics fit perfectly with Enliten’s motto, which is to “Open Your Mind.”

"The light bulb logo is what is going to define our company. It is simple and clean; you can do so much with it, but most importantly it is reminding people to think," said Spencer Groshong, co-owner of Enliten.

"Our name and logo encompass our whole idea; we want to be more educated,” Nelson said. "We don't want people to wear something that doesn't have a meaning."

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About Enliten Clothing:
Enliten is clothing with character. Enliten's conscious designs are smart in terms of content and style. Unique aesthetics contribute to make each product original and representative of Enliten's intentions. Enliten's website has illuminated over 90 countries as well as all 50 states since its launch in 2009. Enliten promotes expression through collaborations with up-and-coming artists from across the nation. Enliten's movement continues to grow and evolve alongside its support.
Enliten's fans can be viewed at www.enliten.us. To submit pictures, videos or anything Enliten-related, visit www.enliten.us/submit. Visit http://www.enlitenonline.com for more information.