Nov. 13, 2010 -
PRLog -- The Brazilian designer Daniella Issa Helayel, the founder of the label Issa, is must have dress for every elegant women. Inspired by Coco Chanel, Daniella Issa Helayel started making stylish dresses that she could wear for daytime meetings and evening cocktail parties after being unable to find anything that pleased her in the shops. Issa the label was founded in London in 2001 after she was working as a fashion consultant and buyer, and her range of delectable silk print jersey dresses were quickly snapped up by the likes of Madonna, Scarlett Johansson and Naomi Campbell. Expect bustier dresses in kaleidoscopic colors, perfectly cut asymmetric gowns and the essential fall buy, the cape, in this seasons pared down palette.
Royal wedding speculation;
will Daniella Issa Helayel design royal wedding dress? (Kate girfriend of Prince William). Kate being photographed in Issa dresses has brought an increase in the amount of press attention to the label. Articles about the label will most likely refer to it being “Kate’s favourite designer” and to an extent she has become an “unofficial muse”. Kate has chosen to showcase Issa designs at a number of high profile events. The Mail on Sunday has been revealed: When Kate Middleton stepped out at the wedding of William’s friend Harry Meade in a dazzling blue dress recently, she caught everyone’s eye. As she walked alongside Prince William, the couple’s broad smiles and relaxed demeanour were in marked contrast to their usual practice of going to extreme lengths to avoid photographers. Anyway Royal watchers are still waiting for their engagement.
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