New market study, "Identity services in the cloud", has been published

Nov. 13, 2010 - PRLog -- We are entering an exciting period in the development of Internet identity services. They promise greater convenience for users, higher conversion rates from enquiries to sales for Internet merchants, and greater assurance for Internet-facing businesses, including government websites. They offer increased scope for performing trusted and high-value web transactions. However, "identity" comprises a portfolio of personal information - it is much more than establishing a user's name - and the centralization of a user's Internet activities around a single identity provider increases the risk of privacy violations and fraud based on impersonating the real user. The industry must address the new risks that come with this change.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/91023_identity_services_in_the_cloud.aspx

Report Table of Contents:

SUMMARY
Impact
Ovum view
Key messages
THE NEED FOR AN INTERNET IDENTITY IS NOW RECOGNIZED
The Internet identity ecosystem
The business imperative
The challenges
Where the need lies
Internet identity is gaining momentum
Privacy and security concerns
The high-assurance identity market needs to move out of the public sector
SEVERAL LEVELS OF IDENTITY ASSURANCE ARE NEEDED
Online identity needs to follow successful models from the physical world
Online identity requirements
OpenID shows the opportunities and the challenges
Leveraging government standards
The PIV standards
EU OpenID trust profile project
LEGAL AND COMMERCIAL ISSUES ARE STILL OF PARAMOUNT IMPORTANCE
Business case development
Commercial models
Assurance versus privacy
Banking regulations
Identity brokers
TECHNOLOGY IS BEING DEVELOPED FOR INTERNET IDENTITY
Open Identity Trust Framework
OASIS ID Trust
U-Prove
National ID cards and mobile phone SIM cards
Combining PKI and IdM
Orange ID selector
RECOMMENDATIONS
Recommendations for enterprises
Recommendations for suppliers
APPENDIX
Further reading
Methodology

List of Figures
Figure 1:  Internet identity ecosystem

About Ovum

Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation.  View more research from Ovum at http://www.fastmr.com/catalog/publishers.aspx?pubid=1006

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.