A Landing Page that Converts Casual Visitors into Email Subscribers

Nov. 12, 2010 - PRLog -- (Nationwide)---Successful online marketing often involves building a database of potential customers. This database is then used to market to them, both on the website and with editorial and advertising email messages.

Online publishers engage in this activity because email can account for up to 60 percent of online revenue.

Therefore, since a database is essential, the main job of an effective website is to build this database. This is true for both B2B and B2C publishers, both ad-driven and product-driven.

The Rapid Conversion Landing Page is what helps begin these relationships between publisher and visitor. This type of landing page converts visitors into subscribers quickly, and does so by requesting an email address from the user in exchange for permission to send additional emails.

Many users opt into this type of relationship because it involves no exchange of money, and the user receives valuable information that they are interested in. The email messages they sign up for typically content strong, engaging content as well.

The “free on free” technique is considered to be the most effective when it comes to quickly building a large opt-in email list. It’s called this because it involves a free gift for agreeing to accept a free email newsletter. As an incentive to sign up, the free gift can be anything from a PDF book to an audio podcast. Whatever the free gift may be, it must have value to the user.

To learn more about converting casual visitors into email subscribers with rapid conversion landing pages, start with Mequoda Group's free Rapid Conversion Landing Page Optimization Guidelines. This free report includes a lot of information on the topic, including how to write rapid conversion landing pages.

To receive a free digital copy of the Rapid Conversion Landing Page Optimization Guidelines white paper visit http://www.mequoda.com/free-reports/rapid-conversion-land... now.

Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.

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