SocialGrow Inc. Names Five Marketing Heads

Newly created positions reinforce SocialGrow’s commitment to continually delivering growth for businesses and non-profits with its social solutions.
By: Ken Herron
 
Nov. 9, 2010 - PRLog -- Boston, MA. — SocialGrow today announced the appointment of Dia Black, Lorenzo Dickerson, John Porcaro, Olivier Sartor, and Cindy Bo Zhang as its new marketing directors. In these roles, Black, Dickerson, Porcaro, Sartor, and Zhang will be responsible for the strategic oversight of SocialGrow’s customer engagement and solutions delivery for its web application and marketing consulting.

These new team members will report to Ken Herron, chief marketing officer, and will work closely with the small businesses, corporate enterprises, and non-profit association alpha release users of the SocialGrow application. Herron says, “Their focus will be on sharing best practices and emerging technologies with users and clients -- ensuring users are achieving the maximum results from the brand’s flagship application, and understanding customers’ individual and collective needs to prioritize new features for future development.”

“Revolutionary new technologies and the ever-expanding use of social networking to drive B2C and B2B customer engagement is challenging organizations of all sizes,” said Marsh Sutherland, president of SocialGrow. “Enabling us to better understand and meet our customers’ needs for our software application and consulting services, these five new team members will provide our customers with the fresh, objective social expertise they need to grow, and will provide SocialGrow with the customer insights we need to continue innovating.”

To learn more about SocialGrow’s new marketing team members, breakthrough social web application, and personalized marketing consulting services, subscribe to the SocialGrow blog on http://socialgrowblog.com. Each new team member will be sharing their backgrounds, priorities, and perspectives on how all organizations can best leverage rapidly changing social technologies to increase their revenues, lower their costs, and delight their customers.

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SocialGrow is a global social applications and solutions company. SocialGrow’s flagship SaaS web application helps individuals, small businesses, large companies, government agencies, academic organizations, and non-profit associations around the world to achieve their objectives by helping them to more quickly and easily grow their social networks. SocialGrow was founded in July 2009 by Marsh Sutherland, Ken Herron, and Charbel Elkhoury. SocialGrow’s mission is to help people realize the value of social networks. SocialGrow was recently named Microsoft BizSpark’s most promising "Start-Up of the Day", and selected by MassHighTech (The Journal of New England Technology) as one of their "Five Start-Ups To Watch." Additionally, in November 2010, SocialGrow's Chief Marketing Officer Ken Herron was ranked the #2 Chief Marketing Officer globally by Social Media Marketing Magazine for his use of Twitter on http://twitter.com/socialgrow (@SocialGrow).
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