The dream of Taiwanese tennis fanatics is being told - pop style

Nov. 7, 2010 - PRLog -- “Fight Again,” the theme song for the highly anticipated tennis exhibition, “Rise of Legends,” has officially aired its MV on 10/25. Despite its recent release, “Fight Again” is actually inspired by the HopeTennis project that has been ongoing since 2007 (www.facebook.com/HopeTennis).

Jeff Hsu, the CEO of Integration Sports and the host of “Rise of Legends” (http://www.riseoflegends2011.com/en/index.php), launched HopeTennis in pursuit of his tennis dream. The project aims to invigorate the tennis scene in Taiwan by taking three approaches: sponsoring promising junior players, promoting recreational tennis, and hosting major tennis events.

Three years have elapsed since the project first took off, and the inspiring “Fight Again” will undoubtedly resonate with all who have been actively involved in bringing this tennis dream to fruition, whether they are professional players, recreational players, or general supporters. (To see “Fight Again”, go to http://www.youtube.com/watch?v=wUbuPfy_B9E&feature=player...).  



The lyrics, “At the end of the long road is a prairie, it is the destination of a dream, that can only be reached by overcoming hurdles after hurdles” is a perfect epitome of Hsu’s assiduous effort in promoting tennis in Taiwan. “Through the collective effort of every participant, I wish that our promising players will never have to walk away from tennis with regrets,” Hsu said.
   
Integration Sports has hosted “ATP Taiwan Challenger” in 2007 and organized more than a dozen national level tennis tournaments in the past two years. The success of “Rise of Legends” will be a solid proof that Taiwan has the resources and expertise to host top-level tournaments, and will propel Integration Sports one step closer to the ultimate goal of hosting Taiwan Open one day.

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About Integration Sports: ISports is currently the most active tennis marketing company in Taiwan. Our achievements include successfully hosting 2007 ATP Challenger in Taiwan, the highest level of professional tennis tournaments in Taiwan since 1992, and we are expecting to host more major tennis events following Rise of Legends. Your interest in our company will help to introduce the tennis scene as well as the commercial potential in Taiwan to parties interested in this market.