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Reason Clothing unveils this seasons 2010 fall/winter ‘Built To Last’ collection
The offering from Reason Clothing represents a big step forward for the New York City based brand in what founders Philip Bassis and Jon Totaro describe as ‘one of Reason’s strongest collections to date’.
By: Reason Clothing, Reason Brand Inc.
Founded in 2004, Reason Clothing is a full fledged menswear line committed to producing independent, quality, New York City based clothing. The brand’s range consists of t-shirts, caps, woven shirts, knitwear, premium denim, outwear, and accessories. Every piece of clothing released under the Reason Clothing label is designed, crafted, and inspected to ensure a quality product that can be enjoyed for years to come. Items are produced in very limited quantities and each piece comes individually numbered.
Since their inception almost six years ago, Reason has opened over a dozen temporary pop-up shops around the country, including one set to open in Venice Beach, California next month, and has been featured in such media as The New York Times, Antenna Magazine, Complex, URB, BPM, The Source, FHM, iD, LTD, and Mass Appeal. The brand is also a favorite amongst celebrities like Kid Cudi, Maino, The Cool Kids, Rusko, A-Trak, Wale, and the late DJ AM. Reason Brand products are currently stocked in over one hundred boutiques worldwide, and available online exclusively through the brand’s Online Store at http://www.reasonclothing.com/
Here is the link to download the look book: http://www.reasonclothing.com/
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Founded in 2004, Reason Clothing is a full fledged menswear line committed to producing independent, quality, New York City based clothing. The brand’s range consists of t-shirts, caps, woven shirts, knitwear, premium denim, outwear, and accessories