Reason Clothing unveils this seasons 2010 fall/winter ‘Built To Last’ collection

Nov. 6, 2010 - PRLog -- November 6, 2010   - Reason Clothing unveils this seasons 2010 fall/winter ‘Built To Last’ collection. The offering from Reason Clothing represents a big step forward for the New York City based brand in what founders Philip Bassis and Jon Totaro describe as ‘one of Reason’s strongest collections to date’. The theme for the 2010 fall/winter season was to create items that could be worn every day that are truly built to last. As always, Reason utilized the unique finishing and washing details, top quality fabrics, and contemporary silhouettes that the brand is known for, while still incorporating touches of graphic tongue in cheek humor in their t-shirt program. The highlights of the collection include the Butter-Soft Leather Jacket ($495), Reason Brand Denim ($79), a series of wool Standard Issue baseball caps ($42), and the brand’s popular Tophat logo emblazoned on custom woven knit beanies and graphic tees ($29). The look book this season was shot on location in New York City by photographer Michael Avedon, grandson of the late Richard Avedon.

Founded in 2004, Reason Clothing is a full fledged menswear line committed to producing independent, quality, New York City based clothing. The brand’s range consists of t-shirts, caps, woven shirts, knitwear, premium denim, outwear, and accessories. Every piece of clothing released under the Reason Clothing label is designed, crafted, and inspected to ensure a quality product that can be enjoyed for years to come. Items are produced in very limited quantities and each piece comes individually numbered.

Since their inception almost six years ago, Reason has opened over a dozen temporary pop-up shops around the country, including one set to open in Venice Beach, California next month, and has been featured in such media as The New York Times, Antenna Magazine, Complex, URB, BPM, The Source, FHM, iD, LTD, and Mass Appeal. The brand is also a favorite amongst celebrities like Kid Cudi, Maino, The Cool Kids, Rusko, A-Trak, Wale, and the late DJ AM. Reason Brand products are currently stocked in over one hundred boutiques worldwide, and available online exclusively through the brand’s Online Store at http://www.reasonclothing.com/shop.

Here is the link to download the look book: http://www.reasonclothing.com/reason_fw2010.pdf

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Founded in 2004, Reason Clothing is a full fledged menswear line committed to producing independent, quality, New York City based clothing. The brand’s range consists of t-shirts, caps, woven shirts, knitwear, premium denim, outwear, and accessories