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Follow on Google News |  Social Media Book by Carol Flammer Is Top Seller“Social Media for Home Builders: It’s Easier Than You Think” is one of this year’s most popular titles by BuilderBooks, the publishing arm of the NANH. Released in January 2010, the book is authored by Carol Flammer.
Flammer’s concise and clear writing style guides the reader through planning, establishing, maintaining and evaluating a social media program to maximize Return on Investment (ROI). Flammer cites research and case studies to demonstrate the effectiveness of social media programs, then offers site-specific instructions to help readers build a presence on outlets like Facebook and Twitter. While the book references resources that are specific to home building and real estate, including Trulia and ActiveRain, newcomers and experienced online marketers in many industries find the guide to be a useful tool. With 20 years of experience, Flammer has established herself as the “go to” for real estate and construction products public relations and social media. The Atlanta Business Chronicle recently highlighted the strong results she has garnered for her clients in a story, “Builders drum up business using social media.” In addition to her role at mRELEVANCE, LLC, which has offices in Atlanta and Chicago, Flammer travels around the country to teach social media seminars. Her launch of www.AtlantaRealEstateForum.com in 2006 was visionary and led the new media movement in the Atlanta new homes market. The award-winning site is ranked nationally among real estate blogs and garners tremendous search traffic each month. “Social Media for Home Builders: It’s Easier Than You Think” is based on the experiences of Flammer and mRELEVANCE partner Mitch Levinson as they work in the Internet’s trenches on behalf of clients. The company builds premium blogs, which they deliver with all search engine optimization tools and plug-ins expertly configured so the client can begin writing posts with ease. Often, clients will ask the mRELEVANCE team of experienced writers to populate their blogs for them with meaningful content that incorporates key search terms. Recently, Flammer and her team assisted Atlanta builder Traton Homes. Within 30 days of launch, Traton’s premium blog was already a top 10 referral source for the company’s primary website. The blog also shows up on the first page of results when potential buyers Google the company name. Other new social media sites also appear on page one, including Atlanta Real Estate Forum, Twitter and LinkedIn, as well as additional blogs and online PR stories. More than 70 percent of the traffic to the Traton blog is new traffic. mRELEVANCE garnered similar results for S&A Homes, a builder active in 65 communities in Pennsylvania, West Virginia and Maryland. Within 30 days of the launch of S&A Homes’ blog, it was a top referral source for the company’s main website, and more than 900 people had already visited. Of these, 60 percent were new visitors. Flammer walks readers of “Social Media for Home Builders: It’s Easier Than You Think” through the process of building the same types of results-driven social media programs. To purchase a copy, visit http://www.BuilderBooks.com or call 800-223-2665. Soft-cover/112 pages. $15.95 retail. $13.95 NAHB member, ISBN 978-0-86718- About mRELEVANCE: mRELEVANCE, LLC, is an Internet marketing, social media and public relations firm that operates at the intersection of social and search to build online and off line relationships. Effectively syndicating well written, targeted content through the power of traditional public relations, social media and search engine optimization, mRELEVANCE creates relevant, measurable campaigns with proven Return on Investment. mRELEVANCE case studies and client successes speak for themselves. When you are ready to increase your website traffic by 50 – 200 percent, contact mRELEVANCE. With offices in Atlanta and Chicago, mRELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit http://www.mRELEVANCE.com, Like us on Facebook at www.Facebook.com/ # # # Atlanta’s favorite real estate blog, Atlanta Real Estate Forum is dedicated to promoting Atlanta real estate trends and news to home buyers and industry insiders from community grand openings, model homes, amenities and more. End
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