New Media Film Festival Friday Panels at VizCinema, SF, Focused on the Future of TV, Monetization

New Media Film Festival’s San Francisco Bay Area Event kicks off Friday November 5th with a day filled with Discussions from the Future of Television, Cross-Platform Content Creation and Monetization
New Media Film Festival - San Francisco 11/5/2010
New Media Film Festival - San Francisco 11/5/2010
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New Media Film Festival
San Francisco
Los Angeles
Web Series
Susan Johnston
New Media


San Francisco - California - US

Nov. 4, 2010 - PRLog -- The New Media Film Festival is proud to announce the kick-off of the first full day of entertainment and industry panels for the San Francisco Bay Area event starting  at 9:00 AM, Friday, November 5, 2010. The two-day event will have something for everyone from SRC (Socially Responsible Content), Animation, Short Films, Documentary and Narrative Features, to original Web Series programming. Industry panelists include thought-leaders from the technology and entertainment industries. The two-day event is being held at the VizCinema on Post Street in San Francisco.

FRIDAY, November 5th, 2010 Schedule:

9:30AM    Coffee Chat with Keynote Steve Perlman, CEO, Honoring Stories Worth Telling From Multiple Directions  
We live in a conflux space where traditional Hollywood, Publishing, Games and Media are all intersecting at a faster rate aided by technology, media professionals & consumer adoption.  No matter how diverse our backgrounds or interests are, what we all share and need are great stories.

11:00AM   New Dialogue, Voices & Avenues: Finding Where You Fit In
Within the buzzwords, “New Media”, “Transmedia” & “Cross-Platform” there are a lot of new opportunities for content creators.  Hear what some of Hollywood’s leading Guilds have to say about their involvement & outreach in New Media.
Philippa Burgess, Partner at Creative Convergence (Moderator)
Larry Schlessinger, Producers Guild of America-Northwest (PGA-NW)
Melodie Shaw, Lead Organizer, WGA, West
Michael Ajakwe Jr., Founder & Executive Director-LA Web Series Festival, WGA, Member
Alejandro Franchesci, President, Tempest Digital Inc.  

12:30PM   Challenges & Victories of Producing Content That Can Change the World
Socially Responsible Content (SRC) & Green Production.  What is it? Why are people creating it?  What are the challenges?  What are the benefits?  How do you get the audience to care?  Where are we seeing a difference?
Susan Johnston, Founder/Director of New Media Film Festival & President, Select Services Films Inc. (Moderator)
Amy Jacobson Kurokawa, President, Producers Guild of America-Northwest (PGA-NW)
Sophia Kim, Producer Guild of America-Northwest (PGA-NW)
Mary Knipple, Board Member of Women’s National Book Association San Francisco Chapter
Michael Larsen, Literary Agent, Larsen Pomada Literary & Co-Founder of San Francisco Writing Conference | SF Writing For Change Conference
Erica Priggen, Executive Producer, Free Range Studios

2:00PM   Television Academy of Arts & Sciences Presents: The Future of TV
Is broadcast TV dead? Are the days of cable/ satellite providers numbered? What do consumers want? How in the world will they pay for it all?  Find out what's happening as TV & entertainment are transformed by the power and intelligence of computers
John Gilles, VP/GM,  2011 Interactive Media Primetime Emmy Awards (Moderator)
Ashwin Navin, CEO,
Amber J. Lawson, Head of Comedy Programming, Babelgum
Jaime Wilkinson, Producer, Star Wars: Uncut
Scott Maddux, SVP, Product Development, The Nielsen Company
Will Wright, Creator - Bar Karma, Current TV

3:00PM   Monetizing The Crowd: Crowd Sourcing, Crowd Funding & Fan Building
Technology has changed our lives and connected our world.  Now it gives us an opportunity to tap the crowd, use their wisdom & their wallets to support artists & entrepreneurs.
Dan Contento, VP of Sales, DIGG (Moderator)
Danae Ringelmann, Founder, IndieGoGo
James DeJulio, Co-Founder, Tongal
Colleen Nystedt, CEO,  
Simone Nelson, President, Bay Area Women in Film & Media

4:00PM   Cross-Platform Content Development: Separate Paths, Common Destination
Each silo has it’s own culture, rules & contracts. The merging worlds pose many challenges for artists, producers & business affairs. Get a multi-industry perspective on the content development process & the challenges to succeed on an individual platform as well as that of taking stories across platforms.
Brad Kushner, Partner at Creative Convergence (Moderator)
Jan Johnson, Publisher, Red Wheel/Weiser Books/Conari Press
Jennifer Joseph, Publisher, Manic D Press
Brian Morrisroe, Chief Creative Officer & Co-Founder of Booyah!
Rob Tobin, Screenwriter & Author

5:00PM   Storytellers & Coders Unite: Creating Content for Mobile, ePublishing, iApps, iPad, Games, Interactive TV & Web
Who in our world can translate between those who speak the language of story & those who speak the language of code?
Ben Parr, Co-Editor, Mashable (Moderator)
Daniel Steiny, Senior Manager, Market Development, Motorola
Haseeb Chaudhry, Founder & Director, Magnicode
Hung Nguyen, Director of Client Services, Sharethrough
Brett Seyler, VP of Strategy, Unity Technologies
Jason Matthews, Writer/Author

11:30AM    Get Published! Your Story as a Book for the Writer or Non-Writer
If you’ve always wanted to write a book & haven’t gotten past the blank page, or have roughhewn notes on your hard-drive or a manuscript in your closet this will give you the inspiration & action plan you need to get it done.  
Mahesh Grossman, CEO, AuthorsTeam
Ralph Scott, Owner & Freelance Editor, Credit the Edit

12:30PM    Ask an Expert: Open Forum with Gaming Executive
Connect with experts in an informal Q&A discussion.  

1:30PM    Leading Edge Technology Platforms in Action
Tom Higgins, Product Evangelist, Unity Technology

2:30PM    Ask an Expert: Open Forum with Publishing Professionals
Connect with experts in an informal Q&A discussion.  

3:30PM    Ask an Expert: Filmmaking & Production
Connect with experts in an informal Q&A discussion.  

7:00PM   RIP: A Remix Manifesto: Web activist & filmmaker Brett Gaylor explores issues of copyright in the information age, mashing up the media landscape of the 20th century & shattering the wall between users and producers

A complete schedule of panels and screenings of entries can be found here Tickets are available online until Friday and then will be available at the door at VizCinema, 1746 Post St., San Francisco, CA 94115. The Festival starts Friday, November 5 at 9:15 AM and runs through Saturday, November 6 with the closing feature and party. Attendees are encouraged to bring their creative project cards and flyers to leave at the event on the industry table as a way to share and support the community of creators.

About New Media Film Festival
The New Media Film Festival brings together Industry Professionals and Content Creators across Film, TV, Games, Publishing, Mobile, Web and Tech. Founded by Independent Filmmaker, Susan Johnston and launching in Los Angeles, June 2010, the three-day event features the Best of New Media and includes Short Film, Mobile, Games, Web, iApps, Animation, Technology Platforms, and New Film Technologies. Screenings at the November 2010 NMFF-SF event include Sundance, Cannes, Los Angeles and World Premieres as well as the best local San Francisco Bay Area talent working in new media. Panel discussions and demos will highlight New Technology, Financing & Monetization, the Convergence of Media, and where Traditional Media meets New Media. New Media Film Festival-SF Bay Area is produced in partnership with Producers Guild of America, NATPE, IAWTV, and San Francisco Writers Conference. New Media Film Festival (San Francisco and Los Angeles) are currently accepting submissions at for Los Angeles’ Festival in May 2011. For more information about the Festival and/or sponsorships, please contact Susan Johnston, the Founder, and Director of the New Media Film Festival, at 310-288-1100 or

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