New Market Study Published: Peru Information Technology Report Q4 2010

Fast Market Research recommends "Peru Information Technology Report Q4 2010" from Business Monitor International, now available
 
Nov. 4, 2010 - PRLog -- Peru's IT spending is forecast to grow strongly in 2010, with a robust economic recovery lifting IT investment, despite some business environment concerns. The PC market achieved robust double-digit growth in H110, fuelled by corporate upgrades. Government ICT spending also accelerated towards the end of 2009 and should be maintained ahead of presidential elections in 2011.

Peru has one of the smaller IT markets in the Latin American region, but spending is projected to grow at a compound annual growth rate (CAGR) of 13% over the 2010-2014 period, making it one of the highest growth global IT markets. Total spending on IT products and services is forecast to approach US$2.1bn by 2014.

The Peruvian IT market has a significant geographic digital divide, with largely untapped markets beyond the capital Lima, which accounts for at least 80% of all PC sales. Per capita IT spending is projected to grow to US$66 by 2014, from around US$42 in 2010. The regional structure of the market will evolve, with slower growth likely in Lima, compared with the Peruvian provinces.

Industry Developments

After purchasing nearly 300,000 laptops in 2009, the scale of delivery of the government's computers for schools programme is expected to be reduced in 2010. The government has experienced logistical difficulties with estimates that only around 50% of computers procured through the programme in 2009 have made it into schools. This seems to have prompted at least a temporary pause, with no new procurements announced in the first few months of 2010.

In August 2010, the Peruvian government reached a Free Trade Agreement with South Korea, which is expected to help South Korean companies to expand their presence in the market. The Korea-Trade- Investment Promotion Agency said computer exports were expected to increase sharply after the agreement came into effect. The agreement should provide a boost to Samsung, LG and other Korean PC vendors.

Government spending accelerated towards the end of 2009 and this is expected to be maintained in 2010 despite a deteriorating fiscal position. Areas of opportunity could include health, pensions, tax and egovernment projects, as well as affordable computer and other digital divide programmes.

Competitive Landscape

Multinational vendors continued to dominate the PC market in H110, with the growth rate of notebook imports outpacing that of general notebook sales. US giant HP was the leader both in the imported notebook category, and took top spot in the overall notebook market too. Meanwhile Toshiba was reportedly considering making Peru its Latin American hub and said that it expected Peru to become its biggest market for notebook sales within two years.

One opportunity being targeted by software vendors is cloud computing solutions such as software-as-aservice (SaaS). In April 2010, US SaaS segment leader Salesforce.com announced it planned to work with its Peru partner Qintec to accelerate its development in the local market. Expansion through regional partnerships is one of Salesforce.com's current priorities for the Latin American region.

In 2010 IBM is targeting opportunities generated by Peruvian banks' technology upgrades. Meanwhile, Peruvian systems integrator GMD is also focusing on opportunities in the financial and banking sector, as the government accelerates its spending. The company has invested in expanding its data centre with new infrastructure to support the delivery of outsourcing services.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/90415_peru_information_technol...

Report Table of Contents:

Executive Summary
SWOT Analysis
- Peru IT SWOT Analysis
- Peru Telecoms SWOT Analysis
- Peru PoliticalSWOT
- Peru Economic SWOT
- Peru Business Environment SWOT
IT Business Environment Ratings
- Latin America IT Business Environment Ratings
- Table: Regional IT Business Environment Ratings
Latin America Regional IT Markets Overview
- IT Penetration
- Market Growth and Drivers
- Sectors and Verticals
Peru Market Overview
- Government Authority
- Background
- Hardware
- Software
- Services
- Industry Developments
Industry Forecast Scenario
- Table: Peru's IT Industry Indicators (US$mn unless otherwise stated) - Historical Data & Forecasts
- Country Context
- Table: Rural/Urban Breakdown, 2005-2030
- Table: Consumer Expenditure, 2000-2012 (US$)
- Internet
- Table: Telecoms Sector - Internet, 2007-2014
- Macroeconomic Forecast
- Peru Long-Term Macroeconomic Forecasts
Competitive Landscape
- Hardware
- Software
- IT Services
- Internet Competitive Landscape
- Table: Regional Internet Penetration Estimates - 2008
Company Profiles
- SAP (Peru)
BMI Methodology
- How We Generate Our Industry Forecasts
- IT Industry
- IT Ratings - Methodology
- Table: IT Business Environment Indicators
- Weighting
- Table: Weighting Of Components
- Sources

About Business Monitor International

Business Monitor International (BMI) offers a comprehensive range of products and services designed to help senior executives, analysts and researchers assess and better manage operating risks, and exploit business opportunities, across 175 markets.  BMI offers three main areas of expertise: Country Risk BMI's country risk and macroeconomic forecast portfolio includes weekly financial market reports, monthly regional Monitors, and in-depth quarterly Business Forecast Reports.  Industry Analysis BMI covers a total of 17 industry verticals through a portfolio of services, including in-depth quarterly Country Forecast Reports.  View more research from Business Monitor International at http://www.fastmr.com/catalog/publishers.aspx?pubid=1010

About Fast Market Research

Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
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