Creating Results Wins Four International Generations Awards

Nov. 3, 2010 - PRLog -- Marketing materials, displays and an online/offline campaign created for leading continuing care retirement communities in Pennsylvania and Virginia were honored in an international competition for excellence in senior marketing. A panel of judges awarded one Platinum and three Gold awards to programs created for senior community clients by Boomer/senior marketing agency Creating Results (http://www.creatingresults.com/).

The Generations Awards  began as a means to honor phenomenal achievement and service to professionals communicating to the 50+ mature market.  As part of its mission, the Generations Award supports the efforts of marketing and communication professionals who dedicate their outstanding talents to communicating to the senior industry.  Creating Results was honored with four awards for senior community marketing:


   Platinum in Publications – Club Brochure for Willow Valley Retirement Communities, Lancaster, PA – View the brochure:  http://www.creatingresults.com/images/Award_Winner_Retirement_Community_Booklet_Brochure.pdf
   Gold Award in Publications – Brochure for Willow Valley Retirement Communities – See jpegs of the winning design for :http://www.creatingresults.com/images/Award_Winning_CCRC_...
   Gold Award in Design – “Smart Retirement Decision” Integrated Direct Mail, Print Advertising, and Online Landing Pages Campaign for Westminster at Lake Ridge, Occoquan, VA – Learn how this campaign boosted leads 267%:  http://www.creatingresults.com/pdfs/CreatingResults_Westm...
   Gold Award in Design –Welcome Center for Willow Valley Retirement Communities – Read a case study about this inspiring (and effective) new information center:  http://www.creatingresults.com/pdfs/CreatingResults_Willo...

“These marketing materials were relevant and spoke directly to the concerns of today’s seniors,” noted Todd Harff, President of Creating Results.  “We’re honored by the recognition from the Generations Awards but are most pleased that a strategic focus, engaging photography and dynamic, honest copy created positive results for our clients.”

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Creating Results is a full-service strategic marketing, PR and advertising agency targeting and motivating mature consumers (40+). Todd Harff, President of Creating Results, is a recognized expert in the field of mature marketing and helped found the International Mature Marketing Network (IMMN), the first and only global organization that shares ideas on connecting with and motivating 40+ consumers. Creating Results represents clients across the United States from offices outside of Washington, D.C. and Providence, RI. The company has earned praise, referrals and awards for programs that motivate affluent, mature consumers to purchase. For more information, call (703) 494-7888, e-mail info@creatingresults.com, or visit www.creatingresults.com.