Online Aquarium Supply Store Unveils New Products at Southern California Show, a Top 500 Internet Retailer, reveals new aquarium innovations at 7th Annual Reef-A-Palooza
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Fish Supplies
Aquarium Supplies
Aquarium Lighting
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Garden Grove - California - US

Nov. 9, 2010 - PRLog -- GARDEN GROVE, Calif. – Online aquarium supply store unveiled a bevy of new aquarium products late last month at the annual Reef-A-Palooza aquarium show in Costa Mesa, CA.

Now in its 7th year, Reef-A-Palooza has grown into one of the nation’s largest aquarium events. This year the show attracted a record number of attendees, many from out of state, to the two-day event at the Orange County Fair & Exposition Center. Aquarium hobbyists of all levels of experience gathered to buy coral, learn new aquaculture techniques and eye the latest aquarium technology.

“Reef-A-Palooza gives us an opportunity to really wow aquarium hobbyists,” said Ken Wong,’s chief executive officer. “Cutting-edge equipment, some not even released to the public, plus prototypes and customer favorites were all on display in our booth this year.”

Light-emitting diode, or LED, light fixtures are being hailed as the next-generation in aquarium lighting solutions. A high-power, high-energy light was once required to care for coral in a reef aquarium. LEDs now offer hobbyists an eco-friendly way to raise delicate corals without heat or exorbitant energy bills. showcased new LED fixtures from Orphek and Ecoxotic kktd that drew the attention of many show attendees.

According to, frameless and all-in-one aquariums are presently the most popular types of fish tanks in the reef aquarium hobby. featured variations of both styles at this year’s Reef-A-Palooza. A 48-gallon frameless glass aquarium from Mr. Aqua was the centerpiece of the booth, with colorful Clownfish swimming in and out of the rockwork to catch the eyes of passersby. A school of Blue/Green Chromis filled a smaller 25-gallon version. All-in-one systems, popular among novice aquarists for their easy plug-and-play set up, were represented by JBJ, Oceanic and Ecoxotic.

“Participating in aquarium shows like Reef-A-Palooza allows us to talk shop with hobbyists of all levels of experience,” said Mike Giove, chief operating officer of “As an Internet retailer, it’s a treat for us to speak with customers face-to-face and share our expertise in-person rather than online or over the telephone.”

More than 3,250 aquarium lovers attended Reef-A-Palooza in 2010, not including vendors, workers, press and volunteers.

About carries more than 7,500 popular and hard-to-find aquarium supplies and fish tank accessories for saltwater and freshwater aquariums. You will find the top aquarium equipment and aquarium accessories from Hagen, Red Sea, Eheim, Coralife and many more. All of their aquarium pet supplies carry a 60-day money-back guarantee and they offer a price match guarantee on all in-stock aquarium products. They ship 99.9% of fish tank supplies the same business day. For more information, visit
Tags:Fish Supplies, Aquarium Supplies, Aquarium Lighting, Fish Tank Lighting, Aquarium Filters, Aquarium Test Kits
Industry:Event, Hobbies, Pets
Location:Garden Grove - California - United States
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