Merrell - Tipped For The Top

Nov. 3, 2010 - PRLog -- The hottest brand in the outdoor footwear and apparel industry at the moment has to be Merrell. This company have it all sewn up when it comes to the whole outdoor vibe. Merrell have managed to challenge the original outdoor giants, Timberland, for a bid to take top prize in this particular side of the footwear and outdoor gear industry.

The American company Merrell was originally founded back in 1981 by Clark Matis, Randy Merrell and John Schweitzer. Originally the company designed and made performance outdoor footwear, in particular the hiking boot. In 1997 Matis and Schweitzer sold the private company to Karhu USA and in 1997 Wolverine Worldwide acquired the company and have grown it into what we know as Merrell today, with a vast range of high performance top quality outdoor footwear and, since 2006 a premium quality outdoor clothing line.

Merrell are fast becoming a big name in the outdoor sector and have been busy behind the scenes with various partnerships which promote and encourage the active outdoor lifestyle that Merrell is all about. For example, a recent partnering with Garmin, manufacturers of the worlds leading mobile and potable navigation devices and handheld GPS units, gives Merrell the perfect opportunity to promote the ‘Get Outside’ campaign that encourages the young and older generations to enjoy the benefits of an active as well as healthy lifestyle using Merrell and Garmin products to achieve this.

With their great range of clothing and footwear for all those outdoor adventures, Merrell are extremely well-placed to be campaigning for a healthier way of life and a push towards more ‘outdoor’ activity. Some of their best selling boots at the moment are the imaginatively named ‘Refuge Collection’ with its tough exterior but completely comfortable and supportive lining and ortholite anatomical footbed and shock absorption protectors this range is perfect for all terrains and all possible activities, whether they be running, walking, hiking or simply popping down to the pub with your friends. They do a great job and they look pretty cool too, there’s not much else you need really!

Merrell believe that ‘active people inspire performance products’ and their top quality range of outdoor apparel and footwear is ticking all the right boxes for lots of different reasons. Its versatility is one of the reasons that it is fast becoming one of the top selling outdoor brands in the industry at the moment. Being able to provide a great-looking shoe that can be worn every day for general use like walking to work or school, or out in the fields or on the side of a mountain or even just to pop to the shops, but that is also capable of coping with a hike in the hills or running a trail in the countryside, this is what makes a brand great and popular.

We are loving Merrell’s sign off phrase ‘See you Outside!’ – it captures everything they’re about, the way they encourage people to ‘Get Outside’ (indeed, this is the title of one of their many campaigns) and to embrace an outdoor lifestyle, in whatever way they can. They don’t make you feel that you should be kayaking every weekend or hiking in the hills, you can achieve this healthier lifestyle by just taking the kids or the dog out for a brisk walk around your local park with the comfort and ease of your trusty Merrell’s!

The way forward is to be outside and Merrell are the first to promote this and to provide you with everything you will need to be comfortable and warm and dry and have a great time once you’re out there. This is one company to watch out for because it’s got the right attitude and it wants to spread the word.

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Cloggs.co.uk have an exciting range of performance related footwear. Merrell is just one of those brands, get yours today at http://www.cloggs.co.uk/icat/brdftwrmerrell