News By Tag
* B2b Marketing
* More Tags...
News By Place
ITSMA Honors Winners of 2010 Marketing Excellence Awards
New award categories added; Avaya, BT, Capgemini, Cisco, GE Healthcare, Hewlett-Packard, IBM, Microsoft, and TELUS are recognized.
"We had a number of outstanding entries that show how marketers are doing more than just adding value to the bottom line—they’
The 2010 awards program focuses on five critical areas of marketing:
• Developing & Launching New Offerings
• Enabling Sales
• Lead Generation, Management, and Measurement
• Marketing with Social Media
• Thought Leadership Marketing
An international jury of marketing executives and experts selected the winners based on excellence in situation analysis, innovation, program execution, and business results. The awards honor excellence at two levels: diamond and gold.
Developing & Launching New Offerings
• Diamond Award: IBM Corporation
• Gold Award: Capgemini
• Gold Award: Cisco
• Diamond Award: Cisco
• Gold Award: Avaya
• Gold Award: Microsoft
Lead Generation, Management, and Measurement
• Diamond Award: BT
• Gold Award: Hewlett-Packard Corporation
Marketing with Social Media
• Diamond Award: IBM India
• Gold Award: TELUS
Thought Leadership Marketing
• Diamond Award: IBM
• Gold Award: GE Healthcare
For detailed information about the award winners, visit http://www.itsma.com/
# # #
ITSMA provides research, consulting, and training to the world’s leading technology, communications, and professional services providers.