ITSMA Honors Winners of 2010 Marketing Excellence Awards

New award categories added; Avaya, BT, Capgemini, Cisco, GE Healthcare, Hewlett-Packard, IBM, Microsoft, and TELUS are recognized.
Nov. 2, 2010 - PRLog -- ITSMA, the leading marketing association for technology, communications, and professional services providers, revealed the winners of its 2010 Marketing Excellence Awards during its 17th Annual Marketing Conference.

"We had a number of outstanding entries that show how marketers are doing more than just adding value to the bottom line—they’re actually changing the marketing game.” said Dave Munn, president and CEO of ITSMA. “Some of the more impressive submissions showcased ground-breaking solutions that bring the customer into the equation and address emerging challenges. Our applicants outdid themselves this year—congratulations to all the winners and finalists!”

The 2010 awards program focuses on five critical areas of marketing:
• Developing & Launching New Offerings
• Enabling Sales
• Lead Generation, Management, and Measurement
• Marketing with Social Media
• Thought Leadership Marketing

An international jury of marketing executives and experts selected the winners based on excellence in situation analysis, innovation, program execution, and business results. The awards honor excellence at two levels: diamond and gold.

2010 Winners

Developing & Launching New Offerings
• Diamond Award: IBM Corporation
• Gold Award: Capgemini
• Gold Award: Cisco

Enabling Sales
• Diamond Award: Cisco
• Gold Award: Avaya
• Gold Award: Microsoft

Lead Generation, Management, and Measurement
• Diamond Award: BT
• Gold Award: Hewlett-Packard Corporation

Marketing with Social Media
• Diamond Award: IBM India
• Gold Award: TELUS

Thought Leadership Marketing
• Diamond Award: IBM
• Gold Award: GE Healthcare

For detailed information about the award winners, visit

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ITSMA provides research, consulting, and training to the world’s leading technology, communications, and professional services providers.
Source:Jeanne Brown
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