XYIENCE Brings Xenergy to Bridgestone Arena in Nashville, Tenn.

Nov. 1, 2010 - PRLog -- LAS VEGAS —XYIENCE announces that Xenergy, the official energy drink of the Ultimate Fighting Championship (UFC), is now available at the famed Bridgestone Arena in Nashville, Tenn. Effective immediately, Bridgestone is offering guests Xenergy Premium Mango Guava and Xenergy Xtreme Cherry Rush at its concessions during the arena’s events, including the Country Music Awards on Nov. 10, 2010.

   The relationship is a result of XYIENCE’s partnership with Tennessee-based distributor Kimbro Water. The partnership, established earlier this year, initially opened 300 retail doors for the XYIENCE brand, including Pilot and Rocky Top Convenience Stores.

   Bridgestone Arena is home of the NHL’s Nashville Predators and also is the winner of the 2010 International Entertainment Buyers Association’s “Venue of the Year” award.

   “Bridgestone Arena is a huge victory for XYIENCE and is a testament to Kimbro Water’s commitment to our brand,” says Jeff Lobus, XYIENCE’s sales manager for the southeastern region of the U.S. “The diversity of the arena’s events means that XYIENCE will reach a broad base of consumers.”

   Starting October 1, 2010 Daily’s Convenience Stores in Nashville is running a Predators Win, You Win, a promotion that will continue through December 31. This exclusive promotion will offer Predators ticketholders the opportunity to redeem home game ticket stubs for a free Xenergy beverage at any Daily’s location whenever the Predators win. The promotion is supported by radio advertisements and in-house announcements during the games.  

   “Out of the gate, Xenergy performed well for our retailers, so we are confident that this new relationship with Bridgestone and the companion promotion at Daily’s will be successful for all of our retail partners carrying Xenergy,” says Chad Martin, vice president of Kimbro Water. “We are looking forward to working with XYIENCE to continue to bring our retail partners exciting promotions that consumers can get excited about and to continue building brand awareness for Xenergy in the Nashville market.” Adds XYIENCE’s Lobus: “We have been experiencing great success in this region of the country and are thrilled to work with our distributor and retail partners to achieve both our goals.”

   Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle.  Established in Las Vegas in 2004, XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category.  All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life. Visit www.xyience.com for details.

Xenergy (Pronounced zen-er-gy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC).  The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins.  All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands.  Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom.  Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush.  Xenergy is available in retail stores throughout the United States and Canada.

XYIENCE Supplements
XYIENCE is the original fight nutrition brand. Its supplements provide ultimate nutrition for peak performance and include products such as NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery and XY-PRO, an advanced protein complex.  XYIENCE supplements are available throughout the United States and Canada.

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XYIENCE is the official energy drink of the Ultimate Fighting Championship (UFC). Xenergy, is one of the fastest-growing in its category. XYIENCE also produces supplements that provide ultimate nutrition for peak performance.