Newsaccess Launches NewsMetrics PR Tool

Nov. 1, 2010 - PRLog -- News Access, “Irelands leading indigenous media monitoring company”, has been providing a highly specialised and digitally creative media monitoring service across Ireland and the U.K. since 2005. The media monitoring landscape in Ireland has seen significant changes in the past three years, with fewer companies in operation and competition increasing. However we found that many of our clients were looking for a quicker and more efficient way of evaluating their media coverage. NewsAccess CEO, Stuart McHugh announced today: “NewsMetrics PR tools can help public relations officers to discover who is influencing their company’s coverage and to find out what is being said about their brand. In turn they can then report on the impact they have on the media, their audience and their reputation”.

“NewsMetrics PR Evaluation tools allow people to rate their own media by extracting the relevant reports from the data and this can be done in a much more cost effective manner because they are not paying us to monitor each and every media article on their behalf. The concept behind this is that it offers clients more in depth information in campaigns that they are running for a more cost effective price”.

We believe it’s a very user friendly interface that was designed with the client in mind. It’s very quick and easy to assign articles to campaigns and then evaluate those campaigns and the key factors impacting the reputation of the client. NewsAccess can now say; we are officially 100% digitalised!

For more information on our new digital service, “NewsMetrics”, drop us an email or call us on 01 679 9500

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Newsaccess is Irelands leading indigenous media monitoring provider. We are all you need to manage your press, radio, television, website and web-blog content. Our user friendly Interface allows you browse content from all sources quickly and easily