Corporate Happiness Slogans are Very Popular According to Study by ruHap, The Happiness Company

Coke, Pepsico, and Unilever are three of almost twenty major companies using Happiness in their marketing and advertising messages to consumers. This is being done to leverage the world's incredible interest in Happiness and How to be Happier.
Nov. 1, 2010 - PRLog -- Happiness slogans abound as major corporations take advantage of the world's focus on Happiness since Positive Psychology (Happiness) became a formal body of science in 1998.  With the faltering economy and a less optimistic environment in general, Happiness is all the rage with companies trying to link their products to a more buoyant attitude in their customers.

Coke is perhaps the most famous, introducing "Open Happiness" in 2009 as only their 11th slogan since being founded in 1886. Coke spends over $750 million per year on advertising in the U.S. alone with the "Open Happiness" slogan as their centerpiece.

Major companies using Happiness in their advertising and marketing campaigns include:

1) Coca Cola:  Open Happiness
2) Lay's (a unit of Pepsico): The Happiness Exhibit
3) Unilver: Share Happy
4) Best Buy: Buyer Be Happy
5) Ben & Jerry's: Scoop of Happiness
6) City of Baltimore: Find Your Happy Place in Baltimore
7) Nivea: a) Happy Sensation Lotion; and b) Touch of Happiness Body Wash
8) Golden Coral: Help Yourself to Happiness
9) French's Mustard: Happy Starts here
10) Adidas: 2010 FIFA World Cup Soccer Ball is Named Jabulani (Share Happiness in Zulu)
11) Rita's: a) Ice - Custard - Happiness; and b) What Flavor is Your Happiness?
12) Hershey's Chocolate: Hershey's makes S'more happiness.
13) Comcast: Happiness is Only a Power Button Away
14) IHOP: Come Hungry, Leave Happy
15) Edible Arrangements: Happiness is Always in Season
16) HomeGoods: a) Be HomeGoods Happy; and b) Spread Happiness

Dozens of smaller companies are also using Happiness in their marketing including Gregory's Box'd Beverages (7 Reasons to be Happy), and of course, ruHap, The Happiness Company

Following it's analysis ruHap, The Happiness Company expects this trend to continue as more companies are joining the Happiness movement monthly.

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About ruHap, The Happiness Company: ruHap ( the Top Google Happiness Company uses the science of Positive Psychology to make people Happier and organizations more profitable.

ruHap uses things that work - no jargon, nothing long, and always easy to use and implement. Things that just make sense. How to be Happy individually or improve the critical metrics of your business.

ruHap is about moving forward, without the stress - individual or corporate. About learning the secrets of Positive Psychology and then using them in your everyday life and business.

Founded by Gregory Barsh, ruHap began as a concept in the 1990’s. That’s when Greg noticed that the happy and successful people and organizations he knew had certain things in common. Curious, he gathered the existing academic research that shows how people can achieve greater happiness and companies higher levels of achievement.

ruHap makes the techniques easy to use, and easy to understand.
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Tags:Happiness, Corporate Slogans, Happy, Coke, Pepsico, Lays, Unilver, Chief Happiness Officer, Positive Psychology, Mapp
Industry:Advertising, Business, Consumer
Location:Blue Bell - Pennsylvania - United States
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Page Updated Last on: Nov 30, 2010

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